About the Workshop:

This workshop will offer knowledge and skills to support the development and publication of research on important real-world marketing questions and problems. The 1.5 day event, held in conjunction with the 2020 AMA Winter Academic Conference, will involve plenary speakers (JM Editors, Associate Editors, and ERB members, including Christine Moorman, Page Moreau, Ajay Kohli, Rom Schrift, Markus Giesler, Raji Srinivasan, Hari Sridhar, and Ashlee Humphreys) followed by workshop-style activities in which participants will have an opportunity to practice developing and pitching their research ideas to editorial teams and other participants. 

The Journal of Marketing develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. This Workshop supports JM’s mission in important ways.

Questions should be directed to Michael Haenlein, Professor of Marketing at ESCP Europe, haenlein@escpeurope.eu, who will review all applications. Acceptance of CV is required to register for workshop.

Preference will be given to junior scholars in case of space constraints. A group of senior scholars associated with the Journal of Marketing will also be recruited to serve as workshop facilitators. If you are interested in supporting this event, apply in the same manner and denote this interest in your application.

Dates: February 13-14, 2020, prior to the 2020 AMA Winter Academic Conference, San Diego, CA, USA

Registration is now closed.

Workshop Faculty:

A group of senior scholars associated with the Journal of Marketing will serve as workshop speakers and facilitators (list to be updated over the next few months):

Christine Moorman

T. Austin Finch, Sr. Professor of Business Administration, Fuqua School of Business, Duke University: Faculty Bio

Editor in Chief, Journal of Marketing

Katrijn Gielens

Professor of Marketing, Kenan Flagler Business School, University of North Carolina: Faculty Bio

Markus Giesler

Associate Professor of Marketing, Schulich School of Business: Faculty Bio

Mary Gilly

Dean’s Leadership Circle Professor, Paul Merage School of Business, University of California, Irvine: Faculty Bio

Michael Haenlein

Professor of Marketing – Paris Campus, Associate Dean ESCP Europe Executive PhD, Director ESCP Europe Big Data Research Center: Faculty Bio

Ajay Kohli

Gary T. and Elizabeth R. Jones Chair, Professor of Marketing, Scheller College of Business, Georgia Institute of Technology: Faculty Bio

Don Lehmann

George E. Warren Professor of Business, Chair of the Marketing Division, Columbia Business School, Columbia University: Faculty Bio

Page Moreau

John R. Nevin Chair in Marketing, Faculty Director of the Center for Brand and Product Management, Wisconsin School of Business, University of Wisconsin-Madison: Faculty Bio

Co-Editor, Journal of Marketing

Hari Sridhar

Professor of Marketing, Joe Foster ’56 Chair in Business Leadership, Research Director of the Sales Leadership Institute, Mays Business School, Texas A&M University: Faculty Bio

Raji Srinivasan

Associate Dean for Diversity and Inclusion, Sam Barshop Centennial Professor of Marketing Administration, McCombs School of Business, The University of Texas at Austin: Faculty Bio

Clay Voorhees

Professor of Marketing, Morris Mayer Endowed Chair of Teaching Excellence in Marketing, Culverhouse College of Business, University of Alabama: Faculty Bio