Editorial Mission
Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.
Impact factor: 6.8
AMA Members have access to all Journal of Interactive Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Research Insight
Getting the Recipe Right: How Different Content Combinations Drive Social Media Engagement
In a Journal of Interactive Marketing study, researchers analyze engagement behaviors across 516 Instagram stories and identify distinct social media content “recipes” that drive successful engagement. They identify four specific combinations for engagement: “loud,” “informative,” “affective,” and “relational.”
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Research Insight
Should You Feed the Trolls? How Toxic Social Media Comments Can Increase Product Usage
This Journal of Interactive Marketing study explores the types of content that attract toxic comments, and it finds that toxic comments aren’t always a bad thing.
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Special Issue
Information Technologies and Consumers’ Well-Being
Check out the research from the latest Journal of Interactive Marketing special issue.
For Authors
Calls for Papers
Featured
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Award-Winning Research
Montaguti, Valentini, and Vecchioni Win 2023 Journal of Interactive Marketing Best Paper Award
The winners of the 2023 Best Paper Award are Elisa Montaguti, Sara Valentini, and Federica Vecchioni. Click here to learn more about the winning article and view the finalists.
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