Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 5.1
Scimago journal ranking: 7.415
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
-
Scholarly Insight
How Brand Differentiation Shapes Corporate Culture and Profits
A Journal of Marketing Research study shows that vertical brand differentiation is associated with lower employee pay, whereas horizontal brand differentiation is associated with higher pay.
-
Scholarly Insight
Steady Rides, Steady Profits: Detecting Customer Routines to Optimize CRM Strategies
This Journal of Marketing Research study finds customers with routines exhibit heightened future usage and engagement rates, lower price sensitivity, and greater resilience to service disruptions.
-
Special issue
Mitigation in Marketing
This JMR special issue advocates for a mitigation-based approach to marketing scholarship, with a key goal of developing strategies to reduce the potentially deleterious outcomes of marketing.
For Authors
Featured
-
IMpact at jmr
Causal Inference with Quasi-Experimental Data
This in-depth guide provides an overview of the methodological toolkit available to empirical researchers who are interested in making causal inference using quasi-experimental data.
Additional Resources
Research Insights
Special Issues
Explore the Journal
Connect
- Get JMR Article Alerts
- Follow JMR on LinkedIn
- Subscribe to the JMR Updates Newsletter
- Get JMR updates on X (Twitter): Follow @ama_journals