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How Marketing Contributes to a Better World: What Marketing Academics Can Learn From Marketing Practitioners

How Marketing Contributes to a Better World: What Marketing Academics Can Learn From Marketing Practitioners

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Journal of Marketing editors Christine Moorman and Hari Sridhar facilitated a discussion with Lisa M. Borders and Suzanne Kounkel at the 2022 AMA Winter Academic Conference. Watch these two marketing leaders provide their perspective on the challenges of using marketing for a better world.

Featured Speakers

Lisa M. Borders
Founder and CEO
Golden Glow Media
Suzanne Kounkel
Chief Marketing Officer
Deloitte

Session Highlights

Lisa Borders: Full Speech

Suzanne Kounkel: Full Speech

Q&A with Lisa and Suzanne

Learn More About BMBW

  • Article

    The editors of the JM Special Issue, “Better Marketing for a Better World,” discuss the BMBW initiative.

Go to the Journal of Marketing

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