Sustainability is a topic area that is constantly shifting based on the latest science, trends, regulations, market landscape and more. Because of this, staying focused on where your brand marketing and sustainability intersect can be the missing piece of the puzzle when it comes to generating value for your brand.
Join us as Julia Lyon, US Communications & Engagement Lead at Quantis, shares insights on how to harness these changes to build messaging and a marketing strategy that resonates with your customers and key audiences.
This webinar airs at 12pm CT and will be available on-demand for six months after it airs.
In this webinar, you’ll learn:
- Recommendations for marketers to better integrate sustainability into your brand messaging, while mitigating greenwashing
- How brands today are leveraging sustainability for brand marketing, including key topics and trends
- Key considerations for your brand, whether your organization is early on in its sustainability journey or an industry leader
Julia Lyon
US Communication & Engagement Lead
Quantis, a BCG company, is a global sustainability consultancy pioneering approaches to solve critical environmental challenges. The group partners with leading organizations who are serious about reducing their environmental impacts to future-proof their businesses and prosper in a new planetary economy. Quantis’ unique approach combines deep environmental expertise, strategic business knowledge, and enterprise transformation skills to help organizations shape policies, practices and business models that align with the planet’s capacity while building resilience, unlocking innovation, and optimizing performance.
With offices in the US, France, Switzerland, Germany and Italy and clients around the world, Quantis is a key partner in inspiring sustainable change on a global scale.
Discover Quantis at www.quantis.com