Sprinklr and AMA Bootcamp Series: Marketing Transformation in the Age of AI

Harnessing data, automation, and analytics to drive business impact

A Gartner study revealed that in 2025, large organizations will turn to AI for generating 30% of their outbound marketing messages. Over the past year, AI has evolved from being an enabler to an autonomous driver of marketing transformation. Brands are now using AI to analyze vast data streams, automate decision-making, and optimize performance at every touchpoint. The rapid adoption of AI-powered tools is reshaping customer engagement, campaign management, and CX intelligence.

To drive measurable business impact, marketing leaders must focus on three key areas — AI-led efficiency, automated optimization, and data unification. To stay ahead, brands must move beyond traditional strategies and harness AI as a catalyst for marketing innovation.

Join us at the Sprinklr and AMA Bootcamp: Marketing Transformation in the Age of AI to explore cutting-edge AI applications, industry best practices, and the future of intelligent marketing.

4 Live Sessions. 30 Minutes Each. Immersive Learning

Who says marketing transformation needs to be slow? In just four power-packed sessions, dive deep into how AI is reshaping campaign management, brand intelligence, and multi-channel optimization. Learn how to harness AI-powered automation, unify data, and use real-time analytics to drive measurable business impact. Walk away with practical strategies to stay ahead in an AI-first marketing landscape.

A drawing will be held after the remaining 3 sessions for a $75 Amazon gift card. There will be 3 winners per session.

Watch the on-demand sessions for a chance to win a $25 Amazon gift card. There will be 10 winners per on-demand session.

Disclaimer

To be eligible for the completion certificate and Amazon drawing, the incumbent should register with organization email and should be a working professional with Manager+ designation in an organization with more than 1k employees. Due to high demand, we are unable to accommodate admins, HR professionals, students, and self-employed professionals at this time.
Modification or Cancellation. AMA reserves the right to modify, discontinue, or change the draw anytime during the webinar series.
Please reach out to AMA or your Sprinklr account executive for more details

Who Should Attend?

Brand and marketing leaders ready to transform their marketing strategies by investing in AI
Social media leads eager to hyper-personalize content marketing with AI
Product and insights leaders looking to drive growth with data-driven decisions
Digital leads wanting to scale and evolve their social media technology to stay relevant
Paid media buyers and analysts looking to optimize their media investments with AI

Print Version

March 19. 2025

March 19, 2025

10:00 am - 10:30 am

AI-first campaign management: Transforming conversational data into high-impact marketing

In a world where customer interactions generate vast amounts of unstructured data, brands that harness insights from it gain a competitive edge. Data-driven marketing enables organizations to transform customer conversations into actionable intelligence, allowing them to craft hyper-personalized campaigns, optimize engagement, and maximize revenue. By integrating data from diverse sources into a unified platform, marketers can ensure consistency across channels, respond to real-time market signals, and drive superior customer experiences.

This session will explore how Sprinklr’s AI-driven Unified-CXM platform enables seamless campaign management across social, digital, and traditional channels at scale.

Key takeaways:

Real-time market responsiveness: Leverage AI-driven insights to adapt strategies as you go and stay ahead of the competition
Improved efficiency: Reduce time-to-market, enhance resource utilization, and streamline content reusability
Unified taxonomy and governance: Standardize business taxonomy across campaigns, touchpoints, geographies, and business units
Real-time tracking for higher agility: Accurately monitor audience sentiment and market trends with automated alerts

Carly Ehrenberger

Senior Principal Solutions Consultant, Sprinklr

Zoe Farris

Senior Success Manager, Global Strategic Accounts, Sprinklr

March 26, 2025

10:00 am

From Data to Decisions: AI-Powered Brand Excellence

In today’s fast-paced digital world, brand reputation and consumer sentiment evolve in real-time. Traditional market research methods often struggle to keep up, making it critical for businesses to adopt AI-powered brand health monitoring. By leveraging comprehensive 360-degree insights from multiple sources such as social media, news, blogs, and first-party data, brands can track sentiment, monitor competitors, and identify trends proactively.

This session explores how AI and machine learning can provide real-time, actionable insights, enabling organizations to safeguard their reputation and optimize brand strategy.

Key takeaways:

Understanding brand perception: Track real-time mentions, benchmark brand health KPIs, leverage AI for insights, automate analysis, and share intelligence seamlessly with customizable reports
Engaging with your audience: Scale customer engagement with real-time monitoring, proactive issue resolution, consistent messaging, and AI-powered compliance
Optimizing brand performance: Enhance brand impact with AI-driven, platform-specific campaigns, personalized content strategies, and automated ad optimization to boost sentiment and share of voice

Deming Cassity

Lead Solutions Consultant, Sprinklr

April 2, 2025

10:00 am - 10:30 am

Transforming multi-channel performance with AI-driven optimization

In today’s customer-first landscape, brands must manage and optimize content and engagement across multiple channels while ensuring seamless, personalized engagement. However, fragmented approach to managing channels lead to operational inefficiencies, rising costs, brand risks and challenges in optimizing content performance. Maintaining quality and compliance across regions is complex, and without unified tools, channel activation becomes a missed opportunity. The increasing demand for scalable content strategies, tailored to diverse audiences, adds further pressure on marketing teams.

In this session, you’ll discover how to streamline workflows, reduce costs, and foster collaboration with integrated channel management and AI-powered insights. Learn how to achieve a unified, real-time approach to content activation across every customer touchpoint—social media, digital, email, and beyond.

Key takeaways:

Achieving seamless multi-channel activation: Leverage AI-driven insights and workflows to streamline content across all customer touchpoints, ensuring relevance and consistency
Driving measurable impact: Track performance in real-time across channels using key metrics like CTR, content ROI, reach, and CAC to measure campaign effectiveness accurately
Boosting efficiency: Streamline workflows and reduce manual effort with integrated automation, enabling faster go-to-market timelines and maximizing operational efficiency

Cara Marzilli

Principal Solution Consultant, Sprinklr

Sandy de Arango

Solution Architect, Marketing Specialist, Sprinklr

April 9, 2025

10:00 am - 10:30 am

Beyond Data Silos: Building a Unified CX Intelligence Hub

Today’s businesses are constantly challenged by rapidly evolving customer expectations. Fragmented data, unstructured insights, and disjointed analytics prevent them from truly understanding their customers and the market. To stay ahead, brands must centralize, structure, and democratize CX data to drive smarter decisions and superior business outcomes with the help of real-time AI-powered insights.

This session will showcase how an AI-first approach enables brands to unify customer, competitor, and industry insights across traditional and digital channels. It will explore how AI-powered listening extracts meaningful insights from unstructured data across 15+ digital channels, automatically detecting trends and anomalies before they impact the brand.

Key takeaways:

Comprehensive data ingestion: Capture and unify data from voice, social media, messaging platforms, reviews, news, internal systems, and beyond to gain a holistic view of customer interactions
Real-time monitoring of user-generated content: Track and analyze millions of mentions instantly to stay ahead of emerging trends, customer feedback, and potential issues.
AI-driven analytics across multiple languages: Leverage machine learning to eliminate manual analysis and detect anomalies, root causes, and trends. Use native language models for accurate sentiment and phrase-level insights for a nuanced understanding of the audience
Informed decision-making through dynamic reporting – Extract real-time digestible insights to make prompt decisions around marketing ideation and operational changes