Discover how universities can unlock new growth opportunities by combining Performance TV with advanced data segmentation techniques. Performance TV is revolutionizing enrollment marketing by offering the best of both worlds—the wide reach of streaming TV and the measurable impact of digital marketing. For the first time, universities can move beyond the clutter of traditional digital channels, utilizing precise targeting and real-time attribution to boost engagement and enrollment.
Find out how universities can enrich their first-party data by enhancing it with second- and third-party consumer data, enhancing segmentation accuracy and targeting precision. Our platform identifies the home addresses of anonymous website visitors, enabling universities to utilize this data in both digital and print campaigns, expanding outreach. Furthermore, institutions can export segmented data back to their CRM or connect directly to their marketing platforms for seamless execution.
Universities are already witnessing remarkable results, with some reporting that Performance TV has influenced up to 40% of their new applications and inquiries.
Key takeaways will include practical strategies for integrating data and TV campaigns, leveraging audience insights for targeted outreach, and measuring campaign impact across all channels. Attendees will acquire practical knowledge on how to enhance their marketing efforts and drive sustainable growth.
This webinar airs at 12PM CT and will be available on-demand for six months after airing.
Jennifer Lonchar
Co-Founder, AmbioEduJennifer Lonchar brings almost two decades of expertise in higher education, having worked in various roles focused on strategic enrollment and marketing. For over 13 years she worked for Carnegie and was instrumental in bringing digital marketing to higher education. Her deep understanding of the challenges and opportunities within the sector has made her a sought-after leader in developing innovative solutions for enrollment and student engagement. Driven by a passion for enhancing the student experience and optimizing recruitment strategies, Jennifer co-founded AmbioEdu. This venture reflects her commitment to transforming higher education marketing through advanced technologies, including Performance TV and integrated digital solutions. AmbioEdu, under her leadership, harnesses cutting-edge tools to help universities connect with prospective students more effectively and efficiently, setting new standards in the field.
