Crisis Communication often gets a bad rap and evokes images of major situations or problems people don’t want to consider. But having a plan and preparing for a crisis can help set you up for success, whether a global pandemic shuts down production or a customer is upset and wants a refund.
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore the role of PR and Crisis Communications, looking at how this function of marketing plays a role in supporting and protecting a brand’s credibility as well as its evolution through the advancements of technology, the rise of social justice issues, and the onset of AI.
This Webinar is Exclusively for AMA Members
Speakers
Lisa Cavanaugh
Associate Professor, Marketing and Behavioral Science Division, University of British Columbia
Dennis Herhausen
Associate Professor of Marketing, Vrije Universiteit Amsterdam
Matt Weingarden
Executive Vice President, Communities and Journals, American Marketing Association
Moderator