Navigating Growth and Patient Acquisition Through Effective Marketing Strategies

Businesses today face increased competition, evolving consumer expectations, convenience, and the rise of digital transformation. In this webinar, hear from Jeanette Geer, Senior Director of Healthcare Category and Client Development at Spectrum Reach, joined by James Pennington, CEO and Gina Kurtz, Business Operations Director at Rubicon Dental Associates as they explore how businesses can leverage innovative advertising strategies to navigate growth and improve patient or client acquisition. You will learn:

How data-driven and personalized campaigns to create meaningful brand connections.
How to use scale, audience targeting, HIPAA compliance (where relevant), and measurement to prove performance.
How to use addressable targeting for relevant segments and performance tracking is tied to business outcomes

This webinar airs at 12 PM CT and will be available on-demand for six months after airing.

Gina Kurtz

Business Operations Director, Rubicon Dental Associates

Gina Kurtz is the Marketing and Business Operations Director at Rubicon Dental Associates, where she has been a key leader since December 2018. With a double BA from North Dakota University, Gina brings a strong background in business strategy and marketing to the dental industry.

Originally from Texas, she has lived in multiple states, gaining a broad perspective on business operations across different markets. In addition to her professional career, Gina is also a certified personal trainer, passionate about health and wellness. Outside of work, she enjoys an active lifestyle while balancing family life with her husband Mike their and five boys.

James Pennington

CEO, Rubicon Dental Associates

James Pennington, a Montana native, is an accomplished leader in healthcare and entrepreneurship. With degrees from the University of Utah and an MBA and Master of Health Administration from the University of Alabama at Birmingham, he spent over a decade as a Healthcare Administrator focused on emerging markets. Since 2017, James has served as CEO of Rubicon Dental Associates, managing 21 dental practices across Montana and Wyoming. Alongside his wife, Jana, he co-owns a specialty foods business. A parent of four, James shares insights from his diverse career in today’s talk.

Jeanette Geer

Senior Director of Healthcare Strategy, Spectrum Reach

Jeanette Geer, Senior Director of Healthcare Strategy at Spectrum Reach, brings 30 years of strategic media and marketing experience, with a unique ability to guide healthcare organizations through the complexities of today’s media landscape. As a seasoned executive, Jeanette bridges business and technology to deliver tailored campaigns with measurable ROI, creative solutions, and high conversion rates.

Jeanette’s work spans Health Systems, Health Insurance, Public Health, Senior Living, and more. Jeanette has also spearheaded initiatives ranging from traditional solutions to cutting-edge uses of addressable data matching across TV, streaming, and digital platforms. Her deep understanding of the patient experience and dedication to connecting healthcare brands with the right audiences drives her ability to help organizations in reaching qualified consumers and motivating them to take action.