Marketing is constantly changing, and it can be hard to keep up with the new tools, new techniques, shifting algorithms, and considering everything vying for a customer’s attention.
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will examine the role of marketing trends. We’ll look back on how popular trends shaped the marketing landscape and consider what impact they might have on the future.
This Webinar is Exclusively for AMA Members
Speakers
Bernard Jaworski
Peter F. Drucker Chair in Management and the Liberal Arts,
Claremont Graduate University
Nailya Ordabayeva
Kelli Questrom Associate Professor in Marketing,
Boston University
Michael Barclay II
Executive Vice President – Experiential, Essence Communications Inc.
Bennie F. Johnson
CEO, American Marketing Association
Moderator