This free event is now available for on-demand registration and access through January 16, 2025. Once registered, the on-demand content will become available.
Join us on July 16th as AMA celebrates National AI Day with a 90-minute virtual gathering that promises to be an insightful exploration into the intersection of artificial intelligence and marketing and a conversation about the tools that drive efficiency in both areas.
Kicking off the event, our distinguished thought leader will take the stage for an engaging 30-minute presentation, offering invaluable insights and strategies on leveraging AI in marketing practices. Attend to gain a deeper understanding of how AI is reshaping the marketing landscape and discover actionable tactics and tools to stay ahead in the industry.
Following the thought-provoking keynote, three esteemed sponsors will showcase their cutting-edge AI products through dynamic 20-minute product demos. Explore firsthand how these solutions are changing marketing strategies, driving efficiency, and enhancing customer engagement.
Don’t miss this unique opportunity to immerse yourself in the world of AI-powered marketing and gain a competitive edge in today’s dynamic business environment. Join us for on National AI Day to unlock the limitless potential of artificial intelligence for your marketing endeavors.
Thought Leader: 3 Machine Intelligence Uses Applied to Marketing
What is machine intelligence? How has it been applied to marketing? In this interactive 30 minute discussion, Vibhu Bhan, COO and CIO of Creativ Strategies, will discuss the history of AI applied to marketing, the frontiers of machine intelligence in media and marketing, and then go through actual case studies on how large corporations are using AI to improve their businesses today.
Vibhu Bhan
Chief Operating and Information Officer, Creativ Strategies
Create Studio-Quality Videos in Minutes with PlayPlay’s AI Video Creation Platform
Struggling to keep up with video demand in 2024? Say goodbye to video production bottlenecks – PlayPlay empowers global teams to create high-quality videos in minutes, transforming any message into captivating stories with AI. Tune in on July 16th to unlock the power of AI video creation for your team.
You’ll discover how to:
- Create High-Quality Videos: Craft stunning content in minutes with our AI platform.
- Boost Engagement: Go beyond basic editing with features that grab viewers’ attention.
- Maintain Brand Consistency: Effortlessly apply your brand guidelines with a few clicks, ensuring a seamless visual experience across all videos
- Unlock the full potential of PlayPlay’s AI video creation tools.
Tyler Lederer-Plaskett
Marketing Communications Advisor, PlayPlay
Get GTM insights to skyrocket your results in just a few clicks with AI-powered marketing analytics
Marketers are facing a daunting race to become more efficient with the help of AI – whether you’re developing a winning GTM strategy, writing brand and product messages, or allocating your budget to drive growth.
However, many new AI adopters are missing a critical piece to success: real-time, relevant data. Going forward, out-of-the-box LLMs like ChatGPT won’t be enough. Marketers need AI to have the right context: real-time data relevant to the most critical business questions.
Join us for an interactive demo with Grant McDougall, CEO at BlueOcean. We’ll discover how BlueOcean’s cutting-edge AI-powered platform can transform your approach to using data-driven insights to grow your brand.
You’ll learn how to:
- Glean quick insights into your competitors’ strategies and market movements.
- Get the answer to the “so what?” question, with always-on competitive benchmarking and measurement frameworks.
- Use data and insights to make informed decisions that enhance your marketing strategies and drive business growth
Don’t miss this opportunity to learn how to outpace your competitors and drive brand growth. We look forward to seeing you there.
Grant McDougall
CEO, BlueOcean.ai
Find the Perfect Content for Every Campaign in Seconds with Canto’s AI Visual Search
Navigating the vast sea of digital assets to find the perfect content for your campaign can be overwhelming. Relying solely on existing metadata often results in inefficiencies and frustration, not to mention the massive time and labor involved in tagging and keywording all your content. Enter Canto’s AI Visual Search, a game-changer in content discovery, allowing you to instantly locate the perfect video clips or image for every campaign in seconds.
Canto’s AI Visual Search utilizes advanced computer vision and machine learning to analyze visual elements within images and videos, surpassing the limitations of traditional metadata. This technology enables rapid identification of specific content across your entire content library, ensuring seamless and efficient content and creative workflows.
In this demo, we’ll show you how AI Visual Search:
- Enables effortless content discovery: Locate specific images and video clips in seconds, without exhaustive tagging.
- Enhances ROI: Extract maximum value from every asset, significantly boosting return on investment.
- Maximizes efficiency: Reduces reliance on incomplete tags and metadata, freeing up your team’s time to create impactful content and get back to the business of being creative.
Ariana Keil
Senior Growth Marketing Manager, Americas, Canto
Brian Athey
Solutions Engineer, Canto
Vibhu Bhan
Chief Operating and Information Officer, Creativ StrategiesVibhu Bhan leads operations, research, artificial intelligence implementation, and product development at Creativ Strategies.
Bhan has over 20 years of data science, product development, and consulting experience at prestigious consultancies and banks including CGI, CIBC, Airos Group. He previously led complex product initiatives, building out complex technical data solutions, at both CIBC and Wells Fargo banks.
He owns 5 patents in the U.S. and Canadian offices related to large data science models, artificial intelligence, and large language models. His firm joined Creativ Strategies in January of 2024 to launch a first-of-its-kind advertising campaign analysis product.
Tyler Lederer-Plaskett
Marketing Communications Advisor, PlayPlayTyler Lederer-Plaskett is a video expert passionate about supporting marketing and communications professionals leverage AI-powered video creation to increase audience engagement. Since joining PlayPlay, his team has enabled thousands of teams across leading brands like Mount Sinai, L’Oréal, and Wake Forest University to convert their messages into powerful video stories. Outside of work, Tyler is an avid runner, cook, and board-gamer.
Grant McDougall
CEO, BlueOcean.aiGrant McDougall is a seasoned marketer with over 20 years of experience collaborating with CMOs at global brands, including Apple, Hewlett-Packard, Samsung, Cisco, and Microsoft. As the co-founder and CEO of BlueOcean.ai, he has successfully raised over $50 million to develop the first AI-powered decision intelligence platform for marketing. Grant is passionate about human creativity and its ability to drive revenue growth.
Ariana Keil
Senior Growth Marketing Manager, Americas, CantoAriana Keil is Growth Marketing Manager, North America for Canto. She has a background in both B2B sales and marketing, which gives her an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. She is passionate about harnessing the power of content to drive revenue.
Brian Athey
Solutions Engineer, CantoAs a Solutions Engineer at Canto, Brian leverages technical expertise and project management skills to provide customized solutions to Canto’s customers across various industries. With over 6 years of experience in designing, building, and delivering SaaS products for higher education, data analytics, and digital asset management, Brian currently oversees Canto’s RFP, RFI, and Security Questionnaire submissions. He prides himself in developing tailored solutions and proposals and manages the implementation process of Canto’s DAM for customers, from installation to deployment. He is passionate about delivering quality solutions that meet customer expectations and enhance their business outcomes.
