This free event is now available for on-demand registration and access through March 5, 2025. Once registered, the on-demand content will become available.
Marketers use SurveyMonkey every day to accomplish their marketing goals, whether it’s to understand their target audience, launch winning campaigns, or inform strategy. And SurveyMonkey marketers are no different! Join us for a deep dive into how our internal marketing team uses SurveyMonkey products to supercharge our marketing strategy and drive impact.
You’ll learn how to use surveys for:
- Persona packs and messaging that resonates with your audience and market
- Content creation and content strategy
- Ad and logo testing to confidently launch campaigns and products
- Seamless customer testimonials
- And more!
Morgan Lehmann
Sr. Director, Product and Lifecycle Marketing, SurveyMonkeyNamed one of PMA’s Top 100 Product Marketing Influencers and Sharebird’s Top 100 Product Marketing Mentors, Morgan leads product and lifecycle marketing at SurveyMonkey. She began her career in analytics at Nielsen, consulting for Procter & Gamble on marketing effectiveness. She then discovered a passion for building innovative research technology and bringing new solutions to market. At SurveyMonkey, she was the first product marketer on the insights business, and she now leads the product marketing, customer marketing, email marketing, and demand generation teams. Morgan lives in Redwood City, CA with her husband, Alex, daughter, Josie, and golden retriever, Penny.
Eric Van Susteren
Director. Content Strategy, SurveyMonkeyEric leads the content marketing team at SurveyMonkey and specializes in using surveys to explore the societal trends and current events that make up today’s zeitgeist. From economic volatility to the ripple effects of AI, Eric loves translating the most important topics of today into compelling marketing material that helps SurveyMonkey customers and prospects understand the moment and develop business strategies to meet it.
