This free event is now available for on-demand registration and access through March 12, 2025. Once registered, the on-demand content will become available.
Today’s multiscreen landscape is a quagmire for marketers. The constant churn and overwhelming choice of where to spend time viewing content are making it difficult for campaigns to reach a critical mass of consumers. By focusing on outcomes, following data, and reaching audiences where they spend their time, you can harness the chaos.
Join us as Michelle Aragon, VP of Brand Marketing and Strategy at Spectrum Reach shares insights on how to take advantage of viewer fragmentation making your advertising more effective and efficient.
What you will learn:
- How to simplify Multiscreen TV and go where audiences are watching.
- What is the future of traditional and streaming TV advertising.
- Why data matters.
- Why share of viewing matters.
Michelle Aragon
VP of Brand Marketing and Strategy, Spectrum ReachMichelle Aragon is the Vice President of Brand Marketing and Strategy at Spectrum Reach, the advertising sales business of Charter Communications. Ms. Aragon is responsible for directing the long-term vision and marketing strategy for all of Spectrum Reach’s multi-screen, advanced advertising products.
Prior to joining Spectrum Reach in 2020, Ms. Aragon held an executive leadership role at MAGNA Global and spent the previous years on the agency and brand side.
Ms. Aragon has served on the Operating Board of She Runs It, the Board of Trustees of the John A. Reisenbach Foundation, as a Board Member of the New York Chapter of Step Up and is a founding member of Chief.
Ms. Aragon holds a B.S. from the University of Idaho and, received additional professional certification from The Wharton School of the University of Pennsylvania.
