This free event is now available for on-demand registration and access through September 27, 2025. Once registered, the on-demand content will become available.
Student stories have the power to captivate and convert, but only when they’re crafted with intention. Too often, student stories (or “case studies”) fall flat due to generic messaging, uninspired narratives, or simply a general vibe of inauthenticity.
In this webinar, you’ll learn:
- How to create dynamic stories that grab attention, spark emotion, and inspire action.
- Share tactics to help you craft and promote stories that people not only want to read but feel compelled to share.
- Discover how to turn real student experiences into your school’s most compelling marketing asset -Learning Outcomes
- Finding the best stories hidden in your student body.
- Adopting a reusable story structure that works Incorporating numbers and metrics into stories without losing the human touch.
- Creating emotional impact and making stories memorable.
Andrew Buck
Associate Creative Director, Mighty CitizenAndrew Buck is the Associate Creative Director at Mighty Citizen, a firm specializing in marketing, design, user research, and strategy for mission-oriented organizations. Before joining Mighty Citizen a decade ago, Andrew spent the first half of his career in the nonprofit sector. He lives and dabbles in Austin, Texas.
