As AI expands how students discover and select educational programs, University of Iowa CMO Ali Yildirim and Everspring CMO Michael Bell share their blueprint for authentic brand presence in the evolving digital landscape. These pioneering marketing leaders will deliver a power-packed session on optimizing digital presence for AI-powered student search without sacrificing institutional voice.
Roll up your sleeves with industry leaders and walk away with actionable tools to:
- Create content strategies that preserve institutional voice while optimizing for AI
- Implement technical optimizations for enhanced visibility in AI search
- Apply proven strategies from real-world AI search success stories
- Build scalable frameworks for consistent, high-impact content
- Put our exclusive optimization guide to work immediately
Don’t miss this unique opportunity to learn directly from two of higher education’s most innovative CMOs as they share their vision for enrollment success in the AI era.
This webinar airs at 12 PM CT and will be available on-demand after airing for six months.
Ali Yildirim
CMO, University of IowaAli Yildirim is the Chief Marketing Officer at the University of Iowa where he leads the enterprise marketing function for the institution. Ali’s responsibilities include brand strategy, creative development, enrollment marketing, content strategy, web strategy and development, and market insights.
Ali began his marketing career at Target Corporation and later held brand management roles in the consumer products industry, working on brands such as Honeywell, Vicks, Braun, and Pur. He has a bachelor’s degree from the University of Maryland and an MBA from the University of Minnesota.
Michael Bell
CMO, EverspringMichael Bell has over 15 years of experience delivering strategic marketing, brand management and digital acquisition across the e-commerce, retail, fintech, edtech and adtech verticals. Prior to joining Everspring, Michael was the CMO and co-founder of Persosa, an experience-management solution that was recently acquired by Carvana. Before Persosa, Michael led all digital marketing efforts for the LifeLock brand through their IPO. LifeLock established the identity theft protection category in the U.S. and was acquired in 2016 by Symantec for $2.3 billion. Before shifting into marketing, Michael spent eight years as a Captain in the United States Air Force. Michael is a graduate of Embry-Riddle Aeronautical University, where he received a bachelor’s degree in Aeronautical Sciences. In addition, he holds an MBA in finance from the Carl H. Lindner College of Business at the University of Cincinnati.