Marketers are using signal-based strategies to identify new customers.
Signals and data are one of a company’s most valuable assets. They provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. AI then analyzes these signals and suggests the next best actions to take, and when to act.
By using signals and AI, marketing can seamlessly align with sales and focus on demand generation and rapid response. Signal-driven marketing strategies will increase your ROI, operational efficiency, and growth, regardless of the competition.
In this session, you’ll learn how to:
- Identify and use signals throughout the buyer’s journey
- Create demand using strategies that capture and act on signals
- Integrate AI to increase marketing and sales impact
- Evaluate success using unified metrics across sales and marketing
Learn how signals and AI can transform your marketing strategy and drive efficient business growth.
This free event is now available for on-demand registration and access through February 13, 2025. Once registered, the on-demand content will become available.
Millie Beetham
Director of Revenue Generation, ZoomInfoMillie Beetham is the Director of Revenue Generation at ZoomInfo. Based in Pacific Northwest, Millie leads a team of marketing campaign and operations specialists that support ZoomInfo’s revenue teams by delivering outbound GTM plays at scale. She previously worked in marketing for a variety of startups across IT, Finance, and Automotive. She graduated from UC Berkeley with degrees in Economics and Education. Professionally, Millie is passionate about people management, GTM efficiency, and data storytelling. Personally, she loves music, yoga, and DIY.
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Deeksha Taneja
Vice President of Growth & Optimization, ZoomInfoDeeksha is the Vice President of Growth & Optimization in the ZoomInfo marketing team overseeing Demand Gen, Paid Search, Marketing Analytics, and Data Strategy. In her current role, she is tasked with delivering continuous business performance by building efficient marketing programs that leverage scalable data infrastructure, analytical frameworks, and reporting. Deeksha joined ZoomInfo in 2021, bringing with her more than 15 years of experience spanning marketing, strategy, analytics and operations at high-growth fast-paced organizations.
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