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Disability Inclusion and Accessible Marketing 101


According to the World Health Organization (WHO), an estimated 1.3 billion people, or 16% of the global population, are people with disabilities. In recent years, the focus on disability inclusion and accessibility for business has grown. We see more brands promoting accessible products and services and including more representation of persons with disabilities in content. 

AMA partnered with Disability:IN to bring you a special webinar with a panel of experts to share guidance in adopting sustained inclusion practices within marketing and communications.  Sign up for the FREE webinar to learn how you can leverage disability inclusion in marketing as a competitive advantage, while creating a positive impact for our world.

Sena Pottackal

Associate, Client Experience, DEI and Corporate Communications, Current Global

Catherine Nichols

VP, Office of Accessibility, Salesforce

Catherine Nichols is an experienced disability rights advocate and the VP of the Office of Accessibility at Salesforce, a team that strives to ensure its products, workplaces, and virtual experiences are accessible to all. Catherine is an active member, and previous Vice President, of the Salesforce Abilityforce Business Resource Group, a global network of employees with disabilities and their allies who work together to transform the perceptions and elevate the status of people with disabilities. Catherine launched the local chapter of Abilityforce for San Francisco-based employees and communities. Prior to launching the Office of Accessibility in 2019, Catherine joined Salesforce in 2006, where she built leadership experience in Risk Management, Business Continuity, Health & Safety, Crisis Management, System Audit, Merger & Acquisition Integrations, Compliance, Policy Development, Business Process Improvement, and Employee Engagement. Previous employers include Ernst & Young and Intuit. Catherine has a Bachelor of Science degree from Santa Clara University, with a focus on Management Information Systems. Catherine serves as the Vice Chair for the Board of Directors for the ARC of San Francisco.

Allyce Torres

Director of Marketing and Communications, Disability:IN

Allyce (she/her) is the Director of Marketing and Communications at Disability:IN, a global non-profit driving disability inclusion and equality in business. Before her work at Disability:IN, Allyce served as the Associate Director of Awakenings where she focused on leveraging content to elevate the artistic expression of survivors of sexual violence. She is one of 25 Chicago leaders in the Winter 2024 cohort of the Change Collective. With a background in the arts, Allie is passionate about inclusive storytelling as a vehicle for change.

Aria Childers

Assistant Manager DEI, American Marketing Association

 

Disability Inclusion and Accessible Marketing 101

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