Data-Driven Marketing Made Easy: Elevate Your Campaigns with Enriched CRM Data

This free event is now available for on-demand registration and access through March 19, 2025. Once registered, the on-demand content will become available.

Are you ready to become a data-driven marketer? In today’s personalized and targeted marketing landscape, having relevant and up-to-date data is crucial to create campaigns that truly resonate with your audience. However, the challenge often lies in integrating and managing that data, which can be a time-consuming and manual process.  

Join us to discover how S&P Global’s CRM Solutions can revolutionize your approach, streamlining your data processes and providing you with accurate, precise, and actionable insights. We’re excited to welcome Trinh Lien, Head of Marketing Operations & Analytics, and Emily Jasper, Director of Data & Insights, both from S&P Global Market Intelligence. They will share their expertise on optimizing data management and leveraging enriched data to drive marketing success.

What You’ll Learn:

• Strategic Insights: Gain valuable knowledge on optimizing marketing data management.
• Clean Data: Learn how to purge your CRM of incomplete, inaccurate, and irrelevant records. 
• Personalized Engagement: Learn how to tailor your outreach with enriched customer data, utilizing insights like Company Financials and Key Professionals data.
• Reactive Marketing: Discover how to react quickly to customer behaviors with real-time data activation, seamlessly integrating live event data with historical analytics.
• Enhanced Efficiency: Use enriched data to identify and prioritize key prospects, focusing on high-value activities to maximize productivity and campaign effectiveness.
• Seamless Integration: See how easily you can connect data to over 200 popular tools, including Salesforce, HubSpot, Microsoft Dynamics, Mailchimp, and more

Don’t miss this opportunity to elevate your marketing strategy and become a data-driven marketer!