Regardless of industry or sector, the intersection of marketing and public policy impacts strategy, tactics and consumer experiences. From regulatory compliance and consumer protection, to ethical considerations and social impact, the role of marketers is critical to navigating this complex landscape.
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore how to better understand this intersection, and how organizations and marketers can navigate legal and ethical considerations, while fostering and maintaining integrity and effectively connecting with consumers.
This Webinar is Exclusively for AMA Members
Speakers
Beth Vallen
Professor of Marketing and Business Law,
Villanova University
Justin Holmes
VP Marketing and Public Policy,
Zipcar
Bennie F. Johnson
CEO, American Marketing Association
Moderator