Creating Experiences: The Impact of Event Marketing (Members Only)

From the Covid-19 pandemic and health concerns, to the economic downtown and rising costs of production, the look and feel of events has drastically changed over the last decade. In-person engagement can have a high ROI in brand awareness and recognition, but event marketers now have more hurdles to jump through to create memorable experiences and promotional opportunities for their community. 

In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore how event marketing has changed, and the role events can still play in effectively connecting with consumers and building community.

Speakers

T. Bettina Cornwell

Professor of Marketing and Head, Marketing Department, University of Oregon 

Thilo Kunkel

Associate Professor of Marketing and Sport Management, Temple University

Meredith Dennis

Founder & CEO, Compression Marketing

Bennie F. Johnson

CEO, American Marketing Association

Moderator