This free event is now available for on-demand registration and access through October 17, 2024. Once registered, the on-demand content will become available.
Strategic storytelling is key in developing advertising campaigns that get better results. Join us as Cherri Ellis, National Creative Strategy Director at Spectrum Reach, gives a deep dive into strategic creative development and how to tell the story your audience wants to hear – not the story you want to tell. Using real client videos from the healthcare industry, Ellis illustrates the power of data-based creative and Spectrum Reach client Lori Long, Founding Principal, Links Creative Alliance, weighs in on how data has informed her campaigns.
What you will learn:
- The five critical elements to video storytelling
- What video works best for each platform
- How to get noticed and remembered
Cherri Ellis
National Creative Strategy Director, KernelCherri Ellis is a National Creative Strategy Director for Kernel, the internal agency of Spectrum Reach, with a focus on healthcare messaging. Her team of strategists and creators provide full creative services at scale for video that’s built on data and cuts through the clutter.
Cherri has worked in multiple creative arenas; video production, live theater, voice talent, magazine columnist, and as morning drive personality Cherri Mason on Classic Rock 99’s Mason and Dixon Morning Show. Now with Spectrum Reach over 20 years and a grateful recipient of multiple industry awards, Cherri believes that video is the most efficient and effective communication tool in existence.
Her favorite quote regarding advertising is from former Netscape CEO Jim Barksdale who said “If you have data, let’s look at the data. If all we have are opinions, let’s go with mine.”
Lory Long
Founding Principal, Links Creative AllianceA true believer in continuous improvement and an advocate for data-inspired innovation, Lori created a unique business model after learning the tricks of the trade leading retail package design and exhibits for Fortune 100 enterprises with global distribution networks. Her work for RCA, GE, Fanimation, Schlage and Sherwin Williams can be seen on the shelves of today’s most successful mass market retailers. COVID provided the opportunity to evolve the Links’ business model and lean into meaningful work focused on social justice and health equity with leading academic and healthcare institutions, where moving the needle is about smart strategy and evocative story-telling that facilitates the kind of community which invites sweeping cultural change.
Originally from Indianapolis, Lori currently resides with two gnarly cocker spaniels and social media darlings–Buffy and Jody–who regularly participate in virtual meetings—hanging out in a century-old bungalow four blocks from the Indianapolis Motor Speedway.
