Perception is power, and when it comes to your company and products, your brand is everything. From the logo to the tagline, the power of your brand impacts customer perception and loyalty. From the creative elements to the ongoing brand management tactics, what are you doing to showcase your company’s values and value proposition?
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore branding and brand management through the lens of customer perception. Join us as we dive into discussions on what makes a brand successful from the creative design to the ongoing management tactics that keep customers wanting to come back for more.
This Webinar is Exclusively for AMA Members
Speakers
Mansur Khamitov
Assistant Professor of Marketing at the Kelley School of Business, Indiana University
Naomi Litowitz
SVP, Head of Strategy & Planning, Brainlabs
Erin Levzow
CMO, Museum of Ice Cream
Vanita Swaminathan
Thomas Marshall Professor of Marketing, Katz Graduate School of Business, University of Pittsburgh and Co-Editor of the Journal of Marketing
Bennie F. Johnson
CEO, American Marketing Association
Moderator