Beyond Breakthrough: Building Messages That Resonate
Brands are operating in one of the most challenging marketplaces we’ve ever seen.
- Attention spans are shorter.
- Connections are harder than ever to make.
- The bar to success is higher.
Thus, it’s more vital than ever for brands to make lasting connections with consumers to drive their desired behaviors. The best way to do that: create a message that resonates. The most successful brands create a connection with consumers that transcends the transactional – becoming known for something so connected to their brand that it becomes second nature to consumers and fuels growth. When a message resonates, it connects, moves, and compels the consumer to act. Our team will share findings from our Message Resonance & Impact initiative, identifying ways to develop better, more resonant messages to create the most compelling product and brand stories that connect with audiences more authentically.
What you’ll learn:
- The characteristics that create messages that resonate
- The impact resonant messages have on consumer connections
- Actionable steps to incorporate these principles into your insights and marketing strategies
This webinar airs at 12PM CT and will be available on demand for six months after airing.
Chloe Taylor
Partner, HawkPartnersChloe Taylor works with clients to address their marketing strategy and research needs across a variety of industries. With extensive qualitative and quantitative experience both domestically and internationally, Chloe helps her clients take research findings and develop actionable insights. Her work has included evaluating message and advertising effectiveness, measuring brand equity, conducting consumer segmentation and refining brand positioning.
Jesse Epstein
Partner, HawkPartnersJesse Epstein works closely with clients to answer your most pressing questions and develop marketing strategies using research-based insights to understand the landscape. His experience ranges across industries, geographies, company size and methodology, including qualitative and quantitative research, corporate marketing, business development and workshops and presentations on various topics. He is passionate about understanding what builds strong bonds between brands and consumers, transcending the relations from customer to partner.
