Develop more comprehensive content plans
Strategic content planning is the cornerstone of successful marketing campaigns, enabling businesses to create and deliver relevant and valuable content to their target audience while staying on message and on brand. Effective content planning can also streamline the work process, better enabling diverse marketing teams to work together more efficiently.
This 2-hour training session is designed for marketing professionals seeking to enhance their content planning skills and develop strategic content campaigns that drive results. Participants will review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.
December 11, 2024 | 10:00 a.m. – 12:00 p.m. CT
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Key Takeaways
- Identify how to align your content strategy and messaging with audience needs, preferences, and pain points.
- Explore techniques for generating creative content ideas, brainstorming topics, and developing editorial calendars and content schedules to ensure consistency, relevance, and alignment with marketing goals and objectives.
- Learn how to use data analytics tools to assess content effectiveness, identify opportunities for optimization, and refine content strategies over time.
- Explore multi-channel distribution strategies to maximize the reach and impact of your content campaigns. These include leveraging owned, earned, and paid media channels, influencer partnerships, and community engagement.
- Identify who should be part of your content strategy team and how best to work and communicate for successful outcomes.
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Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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Andi Robinson
Andi has worked in the marketing field for 20 years, mainly in legal and regulated corporate industries. In 2022, Andi started Hijinx Marketing to help businesses improve their content and content marketing strategies. She specializes in helping businesses create strong content operations, focusing on people, processes, and technology. She also assists them in developing, analyzing, and improving content for product and content marketing campaigns. She writes for several SaaS and media companies and is an Adjunct Faculty member teaching marketing at the Lacy School of Business at Butler University.
Andi is the author of “The Content Puzzle…and the Missing Piece,” which focuses on the basics of content marketing strategy and how you can use the psychology of your audience to improve your content. She is the 2021 Content Marketing Institute’s Community Champion and is a multi-year speaker at the Content Marketing World conference.
Who Should Attend?
Content marketers, social media marketers, and marketing strategists looking to elevate their content planning process.
Pre-Requisites (What should someone already know? What is not going to be covered?)
Basic understanding of content marketing and content strategy. This session will not cover content creation.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months