Build Better (and More Effective) GTM Strategies
This session is designed for early- to mid-career professionals looking to strengthen their product marketing skills and drive more effective, collaborative go-to-market (GTM) strategies. Whether launching a new product, feature, or service, participants will learn to break down internal silos and build cross-functional alignment around a truly customer-centric plan.
Through practical frameworks and team-oriented thinking, attendees will walk away with a clear understanding of how to build and communicate a value proposition, deeply connect with target audiences, and create executable plans that unify sales, marketing, product, and service teams
Online | June 24, 2025 | 10:00 a.m. – 12:00 p.m. CT
Pre-Requisites
- Broad understanding of marketing channels, working knowledge of persona development, familiarity with customer experience interviews, and limited understanding of market research. Note: this session is not about creative (visuals, composition), design, or brand.
Key Takeaways
- Clear understanding of WHY a strong GTM strategy is so important (and the impact of not having one)
- How to clearly define and articulate the right value proposition
- Understanding, relating to, and connecting with your target audience
- Develop a clear plan that sales, marketing, product, and service teams can rally around
Join as a group or team! Get 10% off regular pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
