Enhance your marketing team’s operations
This session will cover key project management principles that can significantly improve your ability to manage your marketing projects and operations successfully. Gain a comprehensive understanding of the vast array of project management resources available and how to seamlessly integrate these tools and frameworks into your teams’ workflows.
By fostering an environment that unleashes your team’s creative potential, you’ll be able to drive positive marketing outcomes. Attendees will learn practical strategies for embedding these resources into the very fabric of their teams, empowering them to excel in project delivery and achieve remarkable results.
February 4, 2025 | 10:00 a.m. – Noon CT
Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.
Key Takeaways
Upon completing the Project Management Fundamentals workshop, attendees will be able to:
- Learn which project management skills can help you run projects better, work with your team more effectively, and improve your marketing.
- Understand all the different project management resources available to you. These can help you advance your career and contribute to important global efforts that make a real difference.
- Discover how to easily incorporate useful project management tools and methods into your team’s daily work. This creates an environment where your team can be more creative and successful.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
- Impact of Project Management on Marketing Operations + Effectiveness
- Critical Project Management Principles to Enable Creative Innovation
- Proven, Readily Available Project Management Tools and Frameworks to Incorporate into Your Work Right Now
Menaka Gopinath, CAPM
As Chief Marketing Officer, Menaka leads efforts to strengthen and enhance PMI’s global reputation, leading all aspects of brand, communications, and marketing. Menaka provides strategic counsel and leadership in telling our evolving story and sharing our unique value proposition with stakeholders worldwide.
Menaka has built a successful career as a strategic leader guiding Fortune 100 brands in engaging with consumers to build stronger customer-centric businesses. Throughout her career she has worked with a range of best-in-class brands including Coca-Cola, Apple, Nike, Uber, P&G, and Meta. She brings extensive experience in leading-edge growth and marketing initiatives, including applying advanced analytics, guiding growth marketing strategies, and building integrated, cross-channel programs. Menaka’s experience has followed a consistent thread of customer-centricity, from online marketing to loyalty programs, to consumer insights and social media, including setting up some of the first public online communities in the early days of social media.
Emily Bavaro
Emily has spent over 20 years building brands and marketing teams for companies like Yankee Candle, DeWalt Tools and Coleman camping. She learned her project management basics as a Product Manager launching product innovations before convincing her organization to invest in a PMO. Since then, she’s worked with and managed Social & PR teams, creative studios, agency partners, and digital marketers, all tasked with driving DTC and retail conversions.
She applies her gifts of organizational agility and marketing acumen and her passion for giving Marketers the tools to navigate the increasingly complex marketing ecosystem confidently and to continually improve marketing effectiveness—getting really efficient with our marketing dollars so that we can find and converse with new audiences. Emily enjoys working with visionary leaders to bring their ideas to the team in a compelling and actionable way.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
This session is designed for professionals at every level and across all organizational functions. Participants who want to enhance their efficiency, innovation, and agility by integrating practical project management concepts into their daily work will find this workshop especially valuable.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.