Optimize every aspect of your email marketing strategy
Transform your email marketing efforts into powerful revenue-driving campaigns. This interactive virtual training combines proven strategies with practical applications to create compelling campaigns that resonate with your audience and deliver measurable results.
Discover small changes that can make a big impact on email deliverability and conversion. Whether you’re a marketing professional, small business owner, or communications specialist, this session will provide tools to help you design and execute successful email campaigns.
January 28, 2025 | 10:00 a.m. – Noon CT
Key Takeaways
- Subject line performance and techniques to improve engagement
- Content calendars and scheduling to drive maximum impact
- Advanced A/B testing frameworks
- Quick wins: CTA buttons, landing page content and more!
Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Event Policies
Jay Schwedelson
Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.
Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.
His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country.
Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Any marketer, small business owner, or small team looking to improve email performance
- Competent Email Marketers looking for some quick best practice tips to leveling up their work flow or knowledge
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.