Attract the Right Partners and Generate Revenue
Unlock the secrets to attracting high-value partners and generating revenue collaboratively. This session provides practical strategies for identifying, recruiting, and engaging partners who align with your business goals.
Craft compelling value propositions, leverage data-driven marketing, and build strong relationships that fuel growth. Discover how to co-create demand generation campaigns that generate revenue, optimize partner enablement, and measure success.
Join industry leaders to gain actionable insights and elevate your partner marketing strategy.
October 31, 2024 | 11:30 a.m. – 1:30 p.m. CT
Get 10% off member pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Key Takeaways
- Learn how to identify and attract the right partners that align with your brand values, target audience, and business goals.
- Discuss how to craft compelling value propositions.
- Explore how to execute effective demand generation strategies.
- Identify best practices for partner enablement.
- Understand how to measure and optimize partner-driven success.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Asher Mathew
CEO of Partnership LeadersAsher Mathew is the CEO of Partnership Leaders, the top network for partnership, alliance, channel, business development, and ecosystem professionals. His experience spans sales, marketing, customer success, and partnerships, leading strategy and teams across SMBs to enterprises. Asher previously held leadership roles at Demandbase (M&A), LeanData, Avalara (IPO), and Nodus Technologies (M&A). Today, he and his team are dedicated to elevating partnership teams worldwide.
Who Should Attend?
Individuals new to, or considering getting into, partner marketing
What’s Included?
- 2 hours of live instruction starting at 11:30 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months