Anticipating Trends and Staying Ahead of the Curve
Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink, fake news is on the rise, and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?
This interactive session highlights recent digital marketing trends, and the challenges and opportunities they bring for the evolving digital landscape. Participants will gain insights into emerging trends and learn how to future-proof their digital strategies to remain competitive in a rapidly changing environment.
December 12, 2024 | 10:00 a.m. – Noon CT
Key Takeaways
- Identify key trends shaping the future of digital marketing
- Explore strategies for adapting digital marketing tactics to align with evolving consumer preferences, regulatory changes, and technological advancements.
- Discuss how to prioritize trends to focus on based on business and customer needs
Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
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Martin Waxman
Martin writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute. Martin is also president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.
He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019, entitled “My BFF is a Chatbot” and the 2024 Thought Leader award from the Canadian Public Relations Society.
Who Should Attend?
Entry-level and Intermediate-level marketers who work in the digital marketing space.
They already know the basics of how-to-do digital marketing and are looking to stay up-to-date on the latest trends to know where to focus their time and efforts
Pre-Requisites (What should someone already know? What is not going to be covered?)
Basic understanding of digital marketing. The session will not cover the “how-to”s
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months