Orchestrate a Better Buyer Journey
When orchestrated effectively, sales enablement is a marketing function that drives revenue growth with specialized content and data.
Learn how marketing teams can inform and support their sales colleagues, and which tools are most helpful in engaging and converting new buyers.
This interactive session will explore how leading marketers are aligning their marketing and sales efforts to personalize and influence their buyer’s journey.
August 22, 2024 | 10:00 a.m. – Noon CT
Key Takeaways
- Understand the characteristics of effective sales enablement content and how it differs from marketing collateral.
- Explore strategies for tailoring content to different stages of the buyer’s journey and addressing the needs of your target audience as they get closer to a purchase decision.
- Learn how to leverage different content formats to build brand touchpoints that build credibility with buyers.
- Leverage strategies to personalize sales outreach for each viable prospect. Nobody likes being treated like a faceless number.
Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
