Build a more tailored customer journey
There is constant chatter and research on the benefits of a personalized digital experience including increased trust, engagement and revenue. Yet, according to Gartner, 63% of digital marketing executives say providing tailored experiences to customers continues to be a challenge.
This session will focus on the critical steps to developing a personalization proof of concept (POC) that can help jumpstart your personalization program for your digital experience.
October 10, 2024 | 10:00 AM – Noon CT
Pre-Requisites
- Audience should have a general understanding of what website personalization is and have a strong desire to improve the customer experience
Key Takeaways
- Gain an understanding of the various levels of personalization and requirements to execute each
- Learn a framework for identifying unique audience needs that inform personalization scenarios
- Define what success looks like when you implement personalization
- Discuss how to develop a proof of concept for the ‘crawl’ phase of personalization and how to take that phase from ideation to implementation.
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Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
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Jill Roberson
Jill Grozalsky Roberson is an award-winning digital marketer with expertise in omnichannel marketing strategies, testing, personalization and maximizing marketing technology investments.
As SVP of Marketing, Jill oversees Velir’s marketing program and the practice dedicated to crafting and implementing digital marketing strategies for Velir’s client portfolio.
Previously, Jill served as Senior Director of Product Marketing at Sitecore where she was responsible for bringing products from concept to commercialization as well as being a thought leader for the role digital experience solutions play in marketing programs that create connections and build relationships with target audiences.
Who Should Attend?
- Mid-level digital marketers
- Have an interest in improving their customer experience through personalization
Pre-Requisites
A general understanding of website personalization (what it is)
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months