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Bridging the Gap Between AI & Marketing

2 hours | Online | Beginner

Get the most out of your AI technologies

Generative Artificial Intelligence (GenAI), is revolutionizing technology and how marketers scale and work more efficiently. This 2-hour training session is designed for marketing professionals seeking to understand how GenAI works and how to leverage its capabilities to drive marketing success.

Participants will explore fundamental principles of Generative AI and gain actionable strategies to incorporate GenAI into their marketing initiatives, enhance creativity and efficiency, and deliver more impactful and personalized experiences to their target audience.

May 27, 2025 | 10:00 a.m. – Noon CT

Key Takeaways

  • Gain insights into the principles of Generative AI and understand how these technologies power GenAI platforms and tools.
  • Learn how GenAI can be applied across various marketing channels and initiatives to automate repetitive tasks, generate personalized content, and enhance creativity and efficiency.
  • Understand how GenAI can provide valuable insights and recommendations to optimize marketing campaigns and enable marketers to make data-driven decisions and drive better results.

Select your quantity below to register

Bridging the Gap Between AI & Marketing (May 2025)

Non-Member

$189.00

Member

$149.00

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Get 10% off pricing by purchasing 3 or more tickets!
Users will be assigned once the purchase is complete.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

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Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

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Pam Didner

B2B Marketeer, Speaker, Author, & Podcaster

Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement.
She has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.

Who Should Attend?

  • Marketing professionals looking to understand what AI is and how it can help them in their work

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A and Group Discussions
  • Access to recording and resources for three months
 

Bridging the Gap Between AI & Marketing

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