Brain Hacking: The Secret Science of Marketing
In the intricate landscape of human decision-making, behavioral science reveals a profound truth: our decisions are far less rational than we believe. People tend to navigate complex choices through unconscious mental shortcuts that dictate everything from media consumption to purchasing behavior.
If you want your marketing messages to persuade people to act, you need to know how to trigger these psychological decision defaults in an easy and scalable way.
Move beyond traditional marketing approaches and gain a critical understanding of the fundamental mechanics of human decision-making, and how you can make sure your marketing messages generate leads. Don’t risk being ignored, overlooked, or forgotten. In this example-jammed presentation, gain your competitive advantage by writing to hack people’s brains.
April 10, 2025 | 10:00 a.m. – Noon CT
Get 10% off member pricing by purchasing 3 or more tickets for your group or team! Users will be assigned once the purchase is complete.
Key Takeaways
- Learn how your target audience really makes decisions, including the role of decision defaults
- Discuss the “think vs. feel” argument and why it’s important for both B2C and B2B
- Determine the surprising role of under-the-radar reactions, including tactics that influence people although they don’t realize it
- Identify how what we hear prompts hardwired human behaviors, including the sizable differences small tweaks to words and phrases make
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
Nancy Harhut
HBT Marketing Chief Creative OfficerNancy’s clients regularly beat their benchmarks & controls. She’s helped generate $68 million in incremental revenue for Nationwide, establish 7 controls for the GM Card, and create one of H&R Block’s most successful campaigns.
She’s an Online Marketing Institute Top 40 Digital Strategist, Hatch Top 100 Creative Influencer, and multiple International ECHO Award winner.
A sought-after, top-ranked speaker, Nancy’s shared her passion with audiences in London, Sydney, Madrid, Moscow and all over the US.
Her book, Using Behavioral Science in Marketing, won the AMA’s prestigious Leonard L. Berry Marketing Book Award.
Nancy is the Chief Creative Officer at HBT Marketing.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Ideal for marketers who create messages, approve them, or set the strategy that drives them.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.