From Manager to Leader: Essential Actions to Elevate Your Marketing Career
Are you ready to step up your game as a marketing manager? Do you know what it takes to be successful? In today’s competitive landscape, it’s not just about managing campaigns—it’s about driving results, leading teams, and communicating with executives.
This session will provide you with a clear roadmap to success by breaking down the five most impactful actions every marketing manager needs to master. Whether you’re new to the role or looking to enhance your skillset or a first-line manager going for the next promotion, these essential tips will empower you to elevate your performance and grow as a leader.
You’ll leave with actionable insights that can be applied immediately to take your career and your team to the next level.
February 19, 2025 | 10:00 a.m. – Noon CT
Key Takeaways
- Develop Strategic Thinking: Gain practical insights into how to approach your marketing role with a strategic mindset, making it an integral part of your everyday tasks.
- Master the Art of Planning: Learn step-by-step methods to create effective marketing plans that align with your business objectives and drive results.
- Communicate Effectively with Executives: Understand what your leadership team truly needs, and learn how to communicate your ideas clearly and persuasively to executive stakeholders.
Get 10% off pricing by purchasing 3 or more tickets! Users will be assigned once the purchase is complete.
Want to take your learning a step further? With the AMA Marketing Management Professional Certified Marketer® credential you can gain the competitive edge.
With this bundle, you gain access to this training PLUS the
Marketing Management PCM® Prep Course + Exam
at a discounted rate.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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Pam Didner
B2B Marketeer, Speaker, Author, & PodcasterPam understands the challenges business professionals face every day. She loves to
be in the trenches with her clients to solve their problems and grow their businesses. With 20 years of corporate experience across finance and accounting, manufacturing, and operations, right down to marketing, she knows how corporate works.
Pam has written 3 books: Effective Sales Enablement, The Modern AI Marketer, and Global Content Marketing. She has also launched her podcast and YouTube channel, B2B Marketing and More.
Her expertise is in strategic planning, B2B marketing, sales and marketing alignment, content marketing, sales enablement, and more. She is a natural strategic thinker and tactical in execution. With her vast array of experience, Pam helps her clients connect the dots and think creatively.
Who Should Attend?
- Individual contributors looking to move up into management
- First-time managers seeking to better understand their role and the transition
- Current marketing managers looking to improve their performance/enhance their skillsets
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A and Group Discussions
- Access to recording and resources for three months