Virtual Conference: The Year Ahead in Marketing

Dale Bertrand

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves at Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

Leslie Carruthers

Leslie Carruthers is President of The Search Guru, a search engine marketing (SEM), search engine optimization (SEO) and content marketing agency serving medium and large businesses who think big.

Leslie is a seasoned Internet marketing professional and search engine marketer. Her background includes Internet marketing since 1999 and search engine marketing (SEM) since 2001. Leslie was named one of the top women in SEO for 2012.Trained directly by Heather Lloyd-Martin, the pioneer of search engine optimization copywriting, and Disa Johnson, a world-leading technologist, Leslie brings to her clients the unique advantage of being both a gifted search marketer and technologist. She is also a skilled Webmaster and web developer. She has both client side experience, directing search marketing efforts in-house and managing outsourced vendors, as well as agency experience.

Leslie is the past Director of Search Solutions, and a consultant and faculty member for SuccessWorks. SuccessWorks is an internationally renowned search firm serving enterprise-level corporations. She and the staff of Search Guru are thrilled to execute their mission: to help people grow their businesses, be successful and make a difference. She was the Internet Marketing Manager for Pioneer-Standard Electronics, a $2.6 Billion, Fortune 1000 distributor of electronic components and computer systems, and part of the company’s eBusiness team, which was recognized by PC Week magazine as the third best B2B program in North America. Leslie is a member of The Web Association and Women in Networking. She has made presentations to the national Direct Marketing Association (DMA), Search Marketing Expo (SMX) and the Coremetrics Client Summit, as well as numerous regional groups.

Leslie has served on the Board of Directors of The Web Association and was Director of Communication for the Cleveland Chapter of the Association of Internet Professionals. Leslie is a lead mentor for TechStars Anywhere 2020 Program. Through speaking and serving startups through Fortune 50 companies, Leslie is recognized as an authoritative voice on content marketing, search engine optimization (SEO), conversion tracking/analytics and conversion rate optimization (CRO).

Leslie has received rave reviews for bringing her energetic, inspiring, and practical insights to companies like Advance Auto Parts, Connection, a top 5 electronic component distributor, a Fortune 50 Healthcare company, General Electric, Cleveland Clinic, BooksAMillion, SNHU, Bostik, Rakuten Overdrive, Inc. and others. She produces and delivers the Retail & Ecommerce Forum (2017, 2018, 2019) at Content Marketing World (the largest content marketing conference on the planet). Leslie was named one of the Top 50 Content Marketing Influencers (2018, 2019) #CMWorld (TopRank).

Leslie is particularly fond of long, complex sales cycles, data-driven efforts and bourbon.

Auseh Britt

Auseh Britt is a seasoned marketer with a passion for driving growth. Her career spans a number of marketing leadership roles across companies in various industries including stints at Bloomberg, Questex, Logi Analytics, and Business.com. In her current role at Terminus, Auseh is the VP, Growth Marketing, responsible for demand generation, account-based marketing, sales development, and marketing operations. Auseh is a graduate of The Tepper School of Business at Carnegie Mellon University (MBA) and the University of Florida (BSCE). She is a die-hard Gator fan, a lover of warm weather, and Little League cheerleader.

Harsh Wardhan

I help companies build future strategies rooted in deep human insights that deliver business value and drive innovation. I am currently helping Google Cloud customers develop solutions for digital transformation. In my ten years of practice in the design industry, I have collaborated with organizations and, start-ups across different sectors like sports, automotive, healthcare, hospitality, fin-tech, and architecture.

Prapti Jha

I specialize in “practical creativity” – developing strategic solutions backed by research to bridge the gap between user needs and business. I am a designer and researcher, formally trained as an architect. I have built the flexibility to imagine and design at every scale.

My curiosity has taken me on an exciting adventure across art, architecture, interior design, user research, strategy, and open innovation.

Gwen Hopper

Gwen Hooper joined Nationwide Marketing Group in the fall of 2019 in the role of Marketing Traffic Manager. She is a service-driven Project Manager with 10+ years of experience in digital projects, event planning, and managing teams. Excelling in breaking complex projects and ideas down into action-driven timelines, her primary focus is assessing and allocating team resources and bandwidth to execute high-level marketing and support for the Nationwide members. Gwen is a Florida native, with a BA from Florida State and an MBA from Southern New Hampshire University; she is based out of Memphis. She is passionate about team development, learning and support. She enjoys a good bourbon, spending time with her SO, and two cats who unfortunately don’t pay rent.

Megan Myers

Megan Myers is a Senior Demand Generation Manager at Wrike. She oversees all sponsored activities and manages marketing operations for the demand generation team. Before joining Wrike, she held a range of marketing positions at Instapage and Symplicity. She lives in San Francisco with her husband and enjoys spending free time in nature.

Cheryl Venable

Cheryl Venable is the Senior Manager of Operations for Sony Creative Center and has been with the team for five years. She leads daily scheduling and resourcing, including creative request intake and budget and timeline management, for projects that include static, video, motion, and digital. A Wrike “cheerleader,” Cheryl’s responsibilities include Wrike onboarding and training, continuously finding new ways to use Wrike to keep the growing creative team streamlined and efficient. Prior to working for Sony, she was an Asset Manager for Freeform (Disney-ABC Cable Network) and also a reality television producer. Cheryl earned a Bachelor of Science in Film and Television from Boston University, a Master’s Degree from University of Southern California, and Professional Applied Management Certification from Northwestern University, and is currently pursuing her PMP exam certification.

Rachael James

For more than 15 years, Rachael James has worked with startups, agencies and enterprise brands developing strategies for digital advertising (Awareness, Demand generation, ABM) to drive pipeline and revenue. She’s passionate about marketing, especially results-based marketing. As Senior Director of Digital Marketing at Citrix, Rachael supports the Wrike product by driving the digital marketing strategy for all segments of the business. In her free time she enjoys traveling, cooking, and hanging out with her teacup long-haired Chihuahua, Winston.

Erica Gunn

Erica Gunn is currently CMO at Canto and has a background in both marketing and operations leadership roles. Prior to Canto, Erica was Head of Marketing for Adobe Workfront. She has also held Vice President positions at Nordstrom and Planview and business operations roles at the Bill & Melinda Gates Foundation.

Leslie Lorenz

Leslie has over 20 years of analytics, program, and product management experience with a proven track record of bringing technology teams and business customers together to deliver business-driven technology solutions. Leslie brings expertise in business intelligence and analytics with a passion around technology strategy and roadmap development, project and program management, engineering optimization and process improvement, project execution, and business and data analysis.

Telly Wong

Telly is the Senior Vice President and Chief Content Officer of IW Group, a leading multicultural creative agency that designs innovative campaigns and experiences for such clients as McDonald’s, Lexus, Netflix and Brown-Forman. The agency was a Grand Prize Winner at the 2021 ANA Multicultural Excellence Awards for their work on the Golden Arches’ record-breaking collaboration with South Korean BTS.

Fresh, transformative and culturally progressive, Telly’s work has been recognized with numerous honors from such leading industry organizations as AdAge, Public Relations Society of America and PR News. Some of Telly’s recent projects include producing McDonald’s first foray into metaverse activations and creating Jack Daniel’s first-ever reality series, Drag Queen Summer Glamp.

Telly is a graduate of NYU where he earned his BFA in Dramatic Writing with a double major in East Asian Studies.

Matt Gleim

A marketer for nearly 20 years, I’ve enjoyed the last 9 of at Salesforce. There I lead a talented team of marketing professionals that build customer experiences for our Marketing Cloud solutions. Leading people is my passion and I believe the best leaders are, at their core, teachers. When I am not at work marketing to marketers you might find me traveling around the midwest in my recreational vehicle or on the search for a new favorite craft beer.

Kevin Doherty

Kevin Doherty is a marketer and storyteller for Vyond: a cloud-based animation studio that allows anybody to make media that moves. An alumnus of UCLA’s School of Theatre, Film, & Television, Kevin specializes in using principles from the entertainment industry to create powerful brand engagement for organizations like AT&T, Bank of America, Banza, and more. As an agile team leader, Kevin enjoys empowering teams to spark meaningful value through impactful storytelling.

Kate Adams

As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts. Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products. Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement.

She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle. Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.

Dave Bascom

Dave is VP of Marketing at Lucidpress, where he and his team thrive on helping businesses manage their brands more efficiently. Prior to joining Lucidpress, Dave led marketing for tech startups, Jump and Homie. Much of his career has been spent running digital marketing agencies, including SEO.com, a fast-growing organic search agency and Fit Marketing, an inbound marketing agency. With over 20 years’ experience as a marketing leader, Dave understands the value of a strong, consistent brand experience. Outside the office, you’ll find Dave spending time with his wife and five kids, hiking high in the Utah mountains, or mixing it up at the pickleball courts.

Matt Parisi

Matt Parisi is the Director of Product Marketing at Tealium. He has over 15 years of strategic marketing experience across both traditional and digital marketing channels. His experience spans industries working both at consultancies and client-side.

Meagan White

Meagan White leads the North America marketing and sales development team at MoEngage. She has more than a decade of marketing leadership experience within the martech, customer experience, and content management sectors, managing marketing strategies in various functions including demand generation, digital marketing, product marketing and communications. She holds a master’s degree from Boston University.

Irmina Myszkowska

Irmina Myszkowska leads product marketing for North America at MoEngage. Irmina is a marketing & product strategist with +10 years of international experience designing and executing multi-channel, innovative marketing strategies in organizations ranging from technology start-ups to multinational Fortune 500 companies. Irmina has an MBA in Innovation, MSc Marketing, and MSc Computer Information Systems.