2020 has been a year of massive change. During this virtual conference, you’ll learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work.
Registration is free!
Learn more information about Marketing Week 2020 events and resources here.
October 6, 2020 (ALL TIMES ARE CT)
Opening Keynote: New and Not New: Anticipating the Post-Pandemic Future
While the disruption of the coronavirus pandemic has been profound, not everything will be different. An important skill in marketing is the ability to fashion a reliable framework for future decision-making from the lessons learned through past experience. This is particularly true of major disruptions, which always feel like nothing will ever be the same. But as past disruptions have shown, many things will cycle back to where they were before. In this presentation, Kantar Chief Knowledge Officer J. Walker Smith will outline a framework built from prior disruptions for anticipating what will change and what will stay the same, as well as point to some things to expect in the post-pandemic marketplace.
American Marketing Association CEO, Russ Klein, will provide an introduction to this keynote session.
J. Walker Smith
Chief Knowledge Officer, Kantar
Russ Klein
CEO, American Marketing Association
Digital Evolution: Take Your Virtual Events to the Next Level
By now, event professionals are acutely aware of the need to pivot. You’ve canceled contracts, shifted your strategy, and executed a virtual event (or two). But now that we’ve settled into the new normal, how can we ensure we don’t get stuck in a virtual event rut with overused content and are planning appropriately? In this session, we’ll share the lessons we’ve learned in pivoting our strategy, and how we’ve leveraging key learnings to continuously evolve. We’ll also share how these lessons are shaping our view of the events landscape for the rest of 2020 and beyond.
Shannon Jasper
Field Marketing Manager, Adobe Experience Cloud
Shannon Taschereau
Senior Field Marketing Strategist, Adobe Experience Cloud
How the Cookie 'Crumbled': Preparing You for a Time Without Cookies
The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.
Join our VP of Global Solutions Consulting, Chris Slovak, to discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences.
You’ll learn:
- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data
Chris Slovak
VP of Global Solutions Consulting
Customer Experience in CRM: From Laggards to Leaders
We live in a data-driven economy and users demand immediate results to complex questions they pose to the systems they use each day. While traditional CRM and other customer experience management systems are on the cusp of AI and predictive analytics innovations, we know those tools are only as good as the data used to drive results. With 45% of digitally-driven leaders state that customer data and intelligence platforms along with data enrichment will have the highest investments over the next 12 months, businesses must not fall behind and become digitally-delayed.
Sheryl Kingstone, of 451 Research, now a part of S&P Global Market Intelligence, and Emily Jasper, Lead CRM Solutions, S&P Global Market Intelligence, will help us answer the question: “How do we think about the future with the data we have today?”
In this session, we will cover:
- Data challenges for CRM administrators and users in the current landscape
- A shift towards a Customer Intelligence Platform (CIP) and its role in digital transformation
- How to enable the business for CIP with focused spending and sales technologies
Join us for a discussion on how to prepare your organization’s CRM for future possibilities by enriching data, leveraging what you have today and creating a Customer Intelligence vision for the future.
Sheryl Kingstone
Research Vice President for Customer Experience, 451 Research
Emily Jasper
Lead CRM Solutions, S&P Global Market Intelligence
October 7, 2020 (ALL TIMES ARE CT)
Opening Keynote: Digital Body Language: How to Build Trust and Connection, No Matter the Distance
During this unprecedented time of change and uncertainty, we are digitally collaborating faster and more often than ever before. We feel like we’re connected to our teams and customers – but are we really? In this interactive program, collaboration expert Erica Dhawan teaches you the art and science of Digital Body Language, the key to productivity, marketing, and business results in the 21st-century marketplace. This session will help you replace the loss of traditional face to face engagement and master how you market, sell and engage to foster the highest performing teams and customer or client relationships.
- Understand your collaboration style and what digital body language signals you are broadcasting (even if you don’t intend to!) in email, phone, IM, text, video mediums and even live meetings in the new normal
- Keep sales, marketing, and service teams working together, accountable and motivated during uncertainty
- Discover specific ways to grow buyer urgency and build client trust using Digital Body Language, with the goal of driving loyalty, referrals, and revenue.
Erica Dhawan
Founder & CEO, Cotential
Scaling Content: Empower Your Sales Team to Create Delightful Content Experiences
Content can be a powerful tool for your sales team. Yet, many marketing teams struggle with content adoption. Sales either doesn’t use the content provided, creates their own off-brand materials or attempts to use outdated, irrelevant content that hurts the business. In this session, we’ll dive into why content is more important than ever, how to improve content adoption and how to maintain brand consistency while enabling the sales team to personalize content to potential customers.
Key Takeaways:
- How to audit the current content experience and communicate the opportunity cost of not improving the content process
- How to better use templates to enable content personalization
- How to make it easy for sales reps to find and customize the content they need when they need it
Christina Sanders
Inbound Marketing Manager, Lucidpress
Move at the Speed of Digital: Optimize Your MarTech Stack for Today’s New Normal
As corporate priorities shift to respond to our ever-changing environment, marketing teams are being asked to respond – and quickly. Digital marketers must continue to execute campaigns, iterate quickly, and scale. But creative bottlenecks, lengthy review and approval cycles, and managing tasks across different teams can slow you down and put campaign performance at risk. The need to perform at 100% while working remotely has put a spotlight on how a technology stack can help or hinder a team’s productivity and output. If you’re feeling technology woes, you’re not alone.
During this 30 minute session, we’ll show you how to:
- Shore up existing bottlenecks & technology gaps within your organization
- Pinpoint technologies that optimize remote efficiency
- Implement new solutions without halting or hindering operations
Bar Yakir
Business Development Specialist, Wrike
Fraser Charles
Director of Strategic Partnership, MediaValet
The Brand Apocalypse and How to Survive It
- Gain a perspective on why some brands thrive where others fail
- Gain insights into macro trends for building and maintaining brand relevance
- Identify how an article published 50+ years back might hold the key to brand relevance today
Vijayanta Gupta
Global Vice President, Product and Industry Marketing, Sitecore
October 8, 2020 (ALL TIMES ARE CT)
Opening Keynote: 4 Under 40 Panel
The nation is changing. And so is the marketing industry. Join us for an informative panel with the AMA Foundation 2020 4 Under 40 Emerging Leaders, as they share their perspective on leadership, growing in times of change, the future of marketing, and how their award-winning work can be applied to any organization.
Shay Berman, Founder & President, Digital Resource
Nick Graham, Vice President, Insights and Analytics, PepsiCo Beverages North America
Tifair Hamed, VP of Marketing & Strategic Partnerships, AGB Innovative Security Solutions
Megan Lau, Director of Research, Microsoft
Shay Berman
Founder & President, Digital Resource
Nick Graham
Vice President, Insights and Analytics, PepsiCo Beverages North America
Tifair Hamed
VP of Marketing & Strategic Partnerships, AGB Innovative Security Solutions
Megan Lau
Director of Research, Microsoft
How to Use Analytics to Drive Growth Again
The margin for error for marketers right now is razor-thin. All marketing investments are being carefully considered, yet marketers have the same growth targets to hit.
And that’s where marketing analytics comes in. It can give you the insight you need to align a marketing strategy to your bottom-line business goals and drive growth again.
In this high-energy session with Matt Hertig, you’ll learn how to:
- Assess your ability to produce actionable, relevant insights based on the 4 Levels of Marketing Analytics Maturity
- Overcome the single biggest challenge to using analytics effectively
- Develop an analytics game plan that’s right for you — using the most important strategy for marketers right now
Matt Hertig
CEO & Co-Founder, Alight Analytics
Closing Keynote: Lessons Learned from AnswerLab’s Journey to Inclusivity in Research
Creating inclusive experiences is not a checkbox on the path of your campaign or product launch. It’s a fundamental change to systems, processes and culture.
AnswerLab set out to make the UX research services they provide to brands more inclusive two years ago. They’ve learned from their successes and stumbles along the way.
Join this talk for inspiration and practical ideas for taking the next step in your own inclusivity journey.
Amy Buckner Chowdhry
Founder & CEO, AnswerLab
*Bonus Session* The Event Opportunity: Improving Lead Performance and Conversion
Designed for operationally and revenue minded marketers, this session explores how to programmatically capture event activity, create actionable engagement scores, and integrate these insights for better funnel performance.
Your in-person, virtual and hybrid events generate thousands of valuable touchpoints, giving you powerful insight into attendee interests and preferences. Every appointment held booth visited, session attended or survey completed paints a clearer picture of your customers and prospects. Systematically capturing this event activity data and combining it with your existing customer and prospect profiles, allows you to build smarter follow up plans, accelerating your leads through the funnel faster.
Myllisa Patterson
Senior Director of Demand Generation, Cvent
J. Walker Smith
Chief Knowledge Officer, KantarJ. Walker Smith is Chief Knowledge Officer, Brand & Marketing, with the consulting division of Kantar. Walker has been described by Fortune as “one of America’s leading analysts on consumer trends.” He is co-author of four highly regarded books, a Marketing News columnist, a weekly video blogger, and a former public radio commentator. He is the 2020 recipient of the AMA’s Charles Coolidge Parlin Award for outstanding contributions to the field of market research. He is a 2012 inductee into the N.C. Journalism and Media Hall of Fame. In 2014 and 2015, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights. Walker holds a doctorate from the University of North Carolina at Chapel Hill.
Sheryl Kingstone
Research Vice President for Customer Experience, 451 ResearchSheryl Kingstone leads coverage for Customer Experience & Commerce for 451 Research, a part of S&P Global Market Intelligence, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service.
Emily Jasper
Lead CRM Solutions, S&P Global Market IntelligenceEmily Jasper is on the product management team with S&P Global Market Intelligence, focusing on solutions delivered to customers in Sales and Marketing roles, including CRM data solutions. She works to manage and enhance the S&P Global Market Intelligence for Salesforce offering, as well and collaborate with teams building Xpressfeed and API products. Before joining S&P Global Market Intelligence in 2018, Emily has had a decade of experience working in product and marketing in the manufacturing, advertising, and enterprise software industries.
Vijayanta Gupta
Global Vice President, Product and Industry Marketing, Sitecore Erica Dhawan
Founder & CEO, CotentialErica Dhawan is the Founder & CEO of Cotential, a global innovation firm that helps organizations unleash the connected potential of people everywhere to maximize opportunities and solve their most pressing challenges. Through keynote speaking and consulting, she teaches business leaders and companies innovative strategies to create increasing value for customers and clients, deliver sustainable results and ensure future global competitiveness. Erica speaks on global stages ranging from the World Economic Forum at Davos to companies such as Fedex, Pepsico, and McGraw Hill Financial. Erica writes for Harvard Business Review, Forbes, Fast Company and the Huffington Post. She serves as a board member to Deloitte’s Inclusion External Advisory Council. She is a member of the Young Entrepreneur Council, Aspen Institute Socrates Society, TEDx fellows, and World Economic Forum Global Shapers. Previously, she worked at Lehman Brothers and Barclays Capital. She has a MPA from Harvard University, a MBA from MIT Sloan, and a BS in Economics from The Wharton School.
Matt Hertig
CEO & Co-Founder, Alight AnalyticsMatt Hertig is the CEO and co-founder of Alight Analytics — and he’s hell-bent on demonstrating the value of marketing. Alight’s Analytics-as-a-Service model brings together the people, process and technology that marketers need to generate powerful insights and reporting.
With more than a decade in the field, Matt is a nationally recognized thought leader in marketing analytics. He regularly delivers engaging, thought-provoking talks to audiences across the country.
Before co-founding Alight Analytics, Matt developed an extensive background in CRM, database marketing, data strategy and business intelligence while serving companies such as American Century Investments and Payless ShoeSource.
Christina Sanders
Inbound Marketing Manager, LucidpressChristina joined Lucidpress with years of marketing experience under her belt. She serves as inbound marketing manager developing both B2B and B2C marketing channels. Most recently she worked as a campaign manager at 97th Floor, a digital marketing agency where she managed integrated marketing campaigns. Christina graduated from BYU’s public relations program.
Outside the office, you’ll find Christina teaching piano lessons or cooking a new recipe she found on Pinterest.
Shannon Jasper
Field Marketing Manager, Adobe Experience CloudShannon Jasper is a field marketing manager on the Adobe commercial field marketing team, responsible for field activates for Adobe’s Marketo Engage product in the West region. Prior to joining Adobe, Shannon spent time at both small startups and large enterprise organizations focusing on event strategy, corporate marketing, and public relations. Outside of work, Shannon enjoys spending time in nature and taking advantage of all the outdoor activates Colorado has to offer.
Shannon Taschereau
Senior Field Marketing Strategist, Adobe Experience CloudShannon is responsible for planning and executing Northeast events for Marketo Engage while also focusing on tracking and analyzing data to optimize spend and working with different technologies to enhance event experiences. In her free time, she enjoys cooking, traveling, cheering on New England sports teams and spending time with her dogs, Charlie and Cora.
Chris Slovak
VP of Global Solutions Consulting
Bar Yakir
Business Development Specialist, WrikeBar Yakir is a Business Development Specialist at Wrike and is responsible for creating new and creative revenue streams through Wrike’s complex network of technology partners, such as MediaValet and AWS. Managing some of the industries top of the line integration connectors with Wrike’s Independent Software Vendors (ISVs), Bar initiates campaigns that run anywhere from co-selling to co-marketing with his partners. In his free time, Bar likes to play basketball and find immersive escape rooms to help challenge his cognitive skills.
Fraser Charles
Director of Strategic Partnership, MediaValetFraser Charles is the Director of Strategic Partnerships at MediaValet. Since joining MediaValet in 2016, he has focused on creating partnerships with three goals in mind including integrating new technologies, providing customers with value-added services, and unlocking new channels for revenue growth. Prior to joining MediaValet, Fraser was a General Manager at Canada’s largest engineering consulting firm, SNC-Lavalin.
Shay Berman
Founder & President, Digital ResourceShay Berman is the founder and president of Digital Resource, a full-service internet marketing agency providing custom growth strategies for forward-thinking businesses. Hailing from Michigan, he earned his BA in digital marketing from Michigan State University in 2013 while running a successful landscaping company. By 22 years old, Berman made his biggest move yet: to South Florida. This is where he’d start his next venture – an agency that would become a three-time Inc. 5000-ranked company in just six years.
Now, at age 28, Berman is best known for his dedication to innovation, flipping old marketing tactics on their heads, creating opportunities for young professionals, and pursuing relationships built on transparency. In addition to Digital Resource being recognized as one of the fastest-growing companies in America by multiple national outlets, Berman was named a 2019 “40 Under 40” and “Power 250” leader by South Florida Business Journal. In 2018, he also received the Palm Beach Tech Association’s Golden Palm Award for Emerging Leadership.
Living and leading by the motto, “There’s always a way,” Berman believes that the inches we need are everywhere around us and strives to make a lasting impact on his local community and the marketing industry at large.
Nick Graham
Vice President, Insights and Analytics, PepsiCo Beverages North AmericaNick Graham leads the Insights & Analytics team for PepsiCo North America Beverages. His team is responsible for fueling a consumer-led growth agenda for our beverages portfolio, helping to deliver winning creative, innovation, and activation ideas that are data-driven and rooted in deep consumer empathy.
Tifair Hamed
VP of Marketing & Strategic Partnerships, AGB Innovative Security SolutionsTifair Hamed is a 16-year Marketing Executive that has dedicated her career to increasing the awareness of disparities in health, workforce development and educational access. Tifair’s approach to marketing is strategic and holistic, with a mission to integrate purpose with every brand.
As Director of Branding & Communications for BlackDoctor.org, the largest health site dedicated to African American health, Tifair was voted one of the 20 Women to Watch by Marketing & Medical Magazine for her efforts with SAMHSA. This research based social media initiative helped eliminate mental health disparities for African Americans and the Latinx community. This campaign reached over 80 Million online readers through effective content integration and engaging conversations. It is now the social media framework for various organizations.
Currently, Tifair serves as VP of Marketing & Strategic Partnerships for AGB Innovative Security Solutions, the largest Black-Owned security firm in the nation, that is dedicated to workforce development, life skill training, as well as scholarships & internships for minority youth. Tifair has successfully rebranded the organization through strategic branding initiatives while helping to grow the firm by 187% in revenue. According to Crain’s Business & Inc. 5000 it is one of the fastest growing businesses in the nation.
Megan Lau
Director of Research, MicrosoftMegan Lau is a creative data scientist with an abiding interest in innovation and invention.
As the Director of Consumer Data Science for Microsoft’s Customer and Marketing Research organization, she moves mountains of data to uncover insights about, and give voice to, Microsoft’s customers. Faced with a vexing problem, Megan reverse engineers it and keeps at it until she finds a solution. She is tireless when she stares down a challenge and is eager to learn new things.
Born and raised in Alaska, she went to college in Washington State and, passionate about art, she thought she’d be a designer when she graduated. But this is a rare artist who also loves math and statistics—a combination that made her an ideal fit for a job as an analyst, cementing her career in marketing research for the past 13 years.
Megan finds stories in the data. Stories that give voice to customer needs. Stories that can show the way around previously intractable problems. And stories that have transformed Microsoft’s marketing strategies.
Some might see mere spreadsheets, pivot tables, databases, and surveys. But Megan knows she’s doing more than just analyzing numbers or fields of data. She’s making a difference for Microsoft and its customers around the world.
Russ Klein
CEO, American Marketing Association
Amy Buckner Chowdhry
Founder & CEO, AnswerLabAmy Buckner Chowdhry founded AnswerLab over a decade ago to help the world’s leading brands build better digital experiences. Under her watch, AnswerLab has grown to become the largest and most-trusted UX insights firm, partnering with innovators like Google, Facebook, Amazon, and American Express. Amy was named one of Fortune’s 10 Most Promising Women Entrepreneurs, one of EY’s 10 Entrepreneurial Winning Women, one of San Francisco Business Times’ Forever Influential Women Business Leaders, and one of Watermark’s Top 10 Women Who Have Made Their Mark.
Myllisa Patterson
Senior Director of Demand Generation, CventMyllisa is passionate about building long-lasting relationships between people and brands. With 20 years of experience in communications and marketing she is a technical marketer at heart, and has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.
