Unlock the Full Potential of Social Media
Registration for this event is free!
This virtual conference is designed to equip marketers with the expertise and tools needed to navigate the complexities of influencer marketing, creative content strategies, and the ever-evolving digital engagement landscape. As an industry leader, you’ll gain actionable insights and practical strategies to enhance your social media impact.
This is your opportunity to elevate your marketing efforts and achieve remarkable results in the digital space. Don’t miss out on the chance to transform your approach and drive greater success through innovative social media tactics!
Key Takeaways
- Master Your Social Media: Discover techniques to enhance your brand’s presence and build genuine connections with your audience.
- Leverage Influencer Marketing: Gain insights into selecting the right influencers and creating authentic partnerships that resonate with your target market.
- Create Engaging Content: Explore methods for developing content that captures attention and encourages sharing.
- Analyze Performance: Learn how to measure the effectiveness of your social media campaigns and adjust strategies accordingly.
KEYNOTE SPEAKER
December 5, 2024 | 10:00 a.m. CT
“Stop the Scroll: What it Takes to Execute Standout Influencer Campaigns”
Keith Bendes
VP, Brand Strategy, Linqia
Become an AMA Professional Certified Marketer (PCM®)
Achieving PCM® status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.
Are you already an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs). Record your CEU’s to maintain your PCM®️ certification.
December 5, 2024 | ALL TIMES CT
Keynote: Stop the Scroll: What it Takes to Execute Standout Influencer Campaigns
Want to know what makes for impactful, breakthrough influencer campaigns? Hear from the VP of Strategy at Linqia, one of the largest influencer agencies in the world, on the framework for executing award-winning work that stands out in feed. You will walk away from this session understanding how to effectively integrate influencer marketing into an inter agency team, how creator content is best used across the full marketing mix, and best practices for implementing full-funnel measurement frameworks.
Keith Bendes
VP, Brand Strategy, Linqia
Building a Content-Lead Global to Local Social Media Strategy
This presentation outlines the power of leveraging creators to drive impactful social media strategies. It highlights why creators, with their authenticity and audience connection, are key to leading content efforts, showcases successful examples, and explores emerging trends shaping the future of this approach.
Kristina Miles
Global Social Strategy & Operations Lead, Dell Technologies
The Triple Screen Era: Navigating Gen Z’s Fractured Attention aka Marketing’s Bermuda Triangle
Uncover how to navigate Gen Z’s fractured attention in this exploration of online behaviors of this tech-savvy generation. This webinar dives into the multitasking behaviors reshaping how Gen Z consumes content, examines the challenges marketers face in standing out, and provides actionable strategies to avoid getting lost in the endless sea of content. Don’t miss this essential guide to capturing and keeping Gen Z’s focus.
Allan Gungormez
Chief Strategy Officer, MOCEAN
Keith Bendes
VP, Brand Strategy, LinqiaLabeled a leading voice in the intersection of marketing and technology by Forbes, Keith is the Vice President of Strategy at Linqia, the leading influencer marketing agency for enterprise brands. Keith also co-hosts the renowned Creator Economy Live podcast, is a contributor for Forbes on influencer marketing, and speaks at conferences around the world on the topic of the creator economy. Keith has developed marketing and influencer strategies for some of the largest brands in the world including Unilever, Anheuser Busch, Kraft, McDonalds, Pepsi and more. Keith lives (and works) in San Francisco, California with his wife and two daughters.
Kristina Miles
Global Social Strategy & Operations Lead, Dell TechnologiesKristina Miles is the Global Social Strategy & Operations Lead at Dell Technologies, bringing over 15 years of international experience in marketing. Based in Stockholm, Sweden, she has a proven track record in social media and influencer marketing, with expertise in scaling marketing strategy and operations across diverse global markets. Known for her strategic vision and operational excellence, Kristina drives impactful social initiatives that align with brand objectives on a global scale.
Allan Gungormez
Chief Strategy Officer, MOCEAN
Agenda FAQs
When will the full conference agenda be available?
The conference agenda will be posted to the AMA event page 2.5-3 weeks out from the event start date. Speakers and sponsors will also be posted at this time. Keynote speakers can be found in the “Home” or main tab on the event page.
Login & Registration FAQs
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.
When I try to log in, the platform asks for a verification code. Where can I find this?
A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.
On-Demand Content FAQs
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the 2024 AMA Virtual Conference: Social Media and Influencer Marketing Attendee Hub within 24 hours, if not sooner.
How long will I have access to the 2024 AMA Virtual Conference: Social Media and Influencer Marketing Attendee Hub?
The Attend Hub will remain open and available for on-demand viewing for 6 months after the event.
Technical Support & Recommendations
What browser works best?
We recommend using Chrome or Firefox.
How can I see the attendee list?
Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.
How can I communicate with other attendees?
Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.
How do I schedule an appointment with a Sponsor?
On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.
How do I change my visibility settings?
Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.