2021 Digital Marketing Virtual Conference

Kevin Doherty

Kevin Doherty is the marketing communications manager at Vyond, a cloud-based animation studio that allows anybody to make media that moves. An alumnus of UCLA’s School of Theater, Film, and Television, Kevin specializes in bringing entertainment principles into everyday, real-life communication.

Kathryn Loheide

Kathryn Loheide is SVP of Marketing at Formstack, a workplace productivity platform used by over 27,000 organizations worldwide to digitize what matters, automate workflows, and fix processes — all without code. At Formstack, Kathryn leads customer acquisition and growth, while creating brand advocates among customers, partners and employees. Connect with Kathryn on LinkedIn.

Jacqueline Baxter

Jacqueline Baxter believes in building collaborative relationships and leveraging technology to positively transform people and businesses. With a range of experience implementing content and social media strategy, marketing automation plans, and conversion optimization tactics, she is a fan of social engagement and employee advocacy driven by high-quality, relevant content.

Lindsey Hefta

2021 AMAF 4 Under 40 Award Winner

A native to Stanton, North Dakota, Lindsey Hefta was added to the Dakota Community Bank & Trust team in July of 2018 as their Marketing Director. As a one-person marketing department, Lindsey coordinates and carries out marketing efforts between all branches, departments, and agencies. Lindsey Hefta shines as an experienced, performance-driven, marketing professional and graphic designer with a demonstrated history of leading the marketing industry.

Arianna Orpello Lewko

2021 AMAF 4 Under 40 Award Winner

Arianna is head of Consumer Marketing and leads the brand and marketing strategy for the firm’s Consumer businesses, including Marcus by Goldman Sachs and partnerships. She joined the firm in 2021 as a managing director. Prior to joining the firm, Arianna served as senior vice president at TD Bank, where she led the bank’s brand strategy through modern content, advertising and innovative personalization capabilities. Prior to that, she held senior roles at ING Direct, Capital One and Capital One 360, focused on digital marketing, brand strategy and customer retention and experience.

Arianna serves as a board member on the Fairmount Conservancy and the Please Touch Museum of Philadelphia. Arianna earned a BS in Business and Advertising and an MBA from West Virginia University in 2005 and 2006, respectively.

Chris Bellinger

2021 AMAF 4 Under 40 Award Winner

Chris Bellinger is an agency veteran with more than 15 years of experience leading a variety of agency disciplines including creative, digital, and social. In his current role as Vice President of Creative and Digital, Chris is tasked with a multifaceted role that includes leading the company’s in-house creative agency which includes creative, social, and digital execution, championing the DE&I progress within the Frito-Lay marketing department, and helping to push creative excellence throughout all of the brands with external agency partners.

Living by his “anything that tells a good story” motto, Chris is redefining what an in-house marketing agency is and can be: a creative force in TV, social content, ideas, and digital that is setting the iconic Frito-Lay portfolio ablaze

Zach Harris

2021 AMAF 4 Under 40 Award Winner

As Vice President of Marketing for the Water Portfolio, Zach Harris leads the brand strategy, communications, innovation, and commercial agenda for PepsiCo Beverages North America hydration brands, including bubly, LIFEWTR, and Aquafina. A 16-year PepsiCo marketing veteran, Zach’s breadth of expertise stems from previous roles working with Mountain Dew, the NFL partnership, PepsiCo’s Allied Brands, and most recently, the Ambient Juice portfolio.

Zach oversaw the marketing agenda for the Ambient portfolio, which includes Dole, Tropicana ambient, and Izze, leading new product and packaging innovation to give PepsiCo a competitive edge in the $9 billion category. Zach is an executive sponsor of EQUAL, PepsiCo’s LGBTQ+ Employee Resource Group. He graduated summa cum laude from The Wharton School of the University of Pennsylvania and currently resides in Manhattan.

Patrick Smith

Patrick is in charge of global marketing at Cvent, which includes the global development and execution of marketing campaigns and initiatives that builds Cvent’s brand and drives demand for its solutions. Patrick leads more than 250 global marketers, including the Corporate Communications, Product Marketing, Events Marketing, Customer Marketing, Content Marketing, Creative, and Global Demand Center teams. Prior to Cvent, Patrick was the CMO at Deltek, a global enterprise software company with over 23,000 customers around the world, where he built and promoted Deltek’s global brand and solution footprint. Before Deltek, Patrick held leadership roles at supply chain software leader Manugistics, Intel Corporation, and other industry-leading companies. Patrick has a bachelor’s degree from Penn State University and an MBA from the University of Maryland’s Robert H. Smith School of Business. He lives in Washington, D.C. with his wife.

Stacey Fontenot

With more than 20 years of experience in marketing, Stacey is a seasoned executive who has led multiple of teams at prominent organizations domestically and internationally. Currently co-lead of the Marketing function at Cvent, Stacey is responsible for both Event Cloud and Corporate Marketing. As the Vice President of Event Cloud Marketing, she is responsible for strategy formulation for the company’s event management platform. Prior to joining Cvent, Stacey was the Vice President of Product Marketing and Community Programs for Blackboard, Inc., a leading technology company in the education space. During her tenure she developed the Marketing strategy and future direction of their flagship product, Blackboard Learn. Stacey played an integral role in helping the organization deliver more than $350 million in revenue. Before Blackboard, Inc., Stacey served in a number of executive roles at global, publicly-held corporations including, XM Satellite Radio and Sprint Nextel. Stacey earned a Master of Business Administration degree from Wake Forest University and a Bachelor of Administration degree from the College of William and Mary.

Mike Dietrich

Mike is the Vice President of Product Marketing at Cvent, responsible for marketing Cvent’s Event Cloud product portfolio. Mike’s 20+ years of industry experience includes deep product marketing and management experience at the nation’s largest event technology, education technology, broadcast media, and telecommunications companies. In his current role, Mike is responsible for defining and executing go to market strategies to drive new user acquisition, installed based revenue growth, and customer retention.

Myllisa Patterson

Myllisa Patterson is the Senior Director of Demand Generation for the Event Cloud at Cvent and is passionate about building long-lasting relationships between people and brands. With 20+ years of experience in communications and marketing she is a technical marketer who has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s committed to empowering marketers and event professionals with tools and best practices to make their lives easier. Myllisa lives in Portland, Oregon with her husband, two daughters, two dogs and eleven chickens. She’s been with Cvent for 7.5 years.

Ehren Maedge

As the General Manager of North America, Ehren leads marketing, sales, and customer success for MoEngage’s insights-led customer engagement platform. He is a multiple-time co-founder of venture-backed startups and has spent over 20 years building and leading teams in technology. Ehren is passionate about accelerating growth for MoEngage’s customers, driving implementations at Ally Bank, McAfee, and numerous others.

Tarah Speck

Tarah Speck is a Strategic Value Advisor for Adobe, and has been a marketer for nearly 15 years, with experience in every marketing function imaginable. As an advisor, she leverages her diverse background to help prospective and current customers understand the value of Adobe within the context of their own marketing teams, challenges, and goals. She frequently guest lectures at local universities and business schools, and is passionate about mentoring and teaching the next generation of business leaders.

Kate Adams

As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts.

Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products.

Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.

Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.

Gwen Hooper

Gwen Hooper joined Nationwide Marketing Group in the fall of 2019 in the role of Marketing Traffic Manager. She is a service-driven Project Manager with 10+ years of experience in digital projects, event planning, and managing teams. Excelling in breaking complex projects and ideas down into action-driven timelines, her primary focus is assessing and allocating team resources and bandwidth to execute high-level marketing and support for the Nationwide members. Gwen is a Florida native, with a BA from Florida State and an MBA from Southern New Hampshire University; she is based out of Memphis. She is passionate about team development, learning and support. She enjoys a good bourbon, spending time with her SO, and two cats who unfortunately don’t pay rent.

Cheryl Venable

Cheryl Venable is the Senior Manager of Operations for Sony Creative Center and has been with the team for five years. She leads daily scheduling and resourcing, including creative request intake and budget and timeline management, for projects that include static, video, motion, and digital. A Wrike “cheerleader,” Cheryl’s responsibilities include Wrike onboarding and training, continuously finding new ways to use Wrike to keep the growing creative team streamlined and efficient. Prior to working for Sony, she was an Asset Manager for Freeform (Disney-ABC Cable Network) and also a reality television producer. Cheryl earned a Bachelor of Science in Film and Television from Boston University, a Master’s Degree from University of Southern California, and Professional Applied Management Certification from Northwestern University, and is currently pursuing her PMP exam certification.

Rachael James

For more than 15 years, Rachael James has worked with startups, agencies and enterprise brands developing strategies for digital advertising (Awareness, Demand generation, ABM) to drive pipeline and revenue. She’s passionate about marketing, especially results-based marketing. As Senior Director of Digital Marketing at Citrix, Rachael supports the Wrike product by driving the digital marketing strategy for all segments of the business. In her free time she enjoys traveling, cooking, and hanging out with her teacup long haired Chihuahua, Winston.

Sharon Harris

Sharon Harris is the Global Chief Marketing Officer at Jellyfish, a digital partner to some of the world’s leading brands including Uber, eBay, Disney, Spotify, Nestlé, Ford, Aviva and ASOS. As Jellyfish continues to expand its global footprint, Sharon oversees international marketing strategy across 30 offices. In her role, a key focus area is positioning Jellyfish as a true global partner in digital marketing and transformation. Her extensive experience leading teams and pioneering advertising innovation will help to accelerate the company’s global expansion. Sharon has over 20 years of experience leading teams and making an impact within the marketing and digital media spaces. She has managed substantial accounts and projects for companies including T-Mobile, Reuters, Sirius Satellite Radio, IAC and Discovery Networks. Prior to joining Jellyfish, Sharon served as VP, Alliance Relationships at Deloitte where she managed both the Google Cloud Alliance and the Google Marketing Platform Alliance, which comprised over 4,000 practitioners across 40 countries. Prior to Deloitte, Harris exceeded global mobile advertising business revenue targets at Microsoft, launching advertising on Microsoft Windows 8 Ads-in-Apps. A passionate champion for diversity, equity and inclusion, Sharon is involved in several professional mentorship organizations and is a frequent speaker on the topics of representation in tech, inclusion and allyship. She is the board chair for Seattle’s Be Bold Now annual International Women’s Day celebration, and is also the Vice Chair of IGNITE National, a nonpartisan organization that encourages young women to actively engage in the political process. She served as chair of the advisory board for the Marcus Graham Project where she continues to promote diversity in the advertising industry.

Julie Atherton

Founder of the marketing consultancy Small Wonder and author of Social Media Strategy; A practical guide to social media marketing.  A business leader and strategist, Julie has 30 years’ experience working with global brands including Nissan, ITV, Deloitte Digital, ASOS and Mott MacDonald. She works with clients to integrate social media into their digital marketing and sales activities by harnessing the networked, interdependent relationships between consumers and brands.

Social Media Strategy; A practical guide to social media marketing

Digital planning is a requirement for all businesses, but many organizations still struggle to know which social media channels to invest in and how to integrate them with other marketing activity. Social Media Strategy gives clear guidance with a simple, structured approach to executing campaigns that work. It provides a blueprint for planning delivering and measuring social media’s contribution to business.

Clark Boyd

Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international strategies for brands including American Express, adidas, and General Motors.

After running large departments at digital marketing agencies in London, New York, and Sydney, Clark moved on to work as a technology analyst for Towards Data Science and an independent adviser to Chief Marketing Officers at a range of leading global brands.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive education courses on data analytics and digital marketing.

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at events in Latin America, Europe, and the US.

He gained his BA and MA degrees from the University of Cambridge.

Bridgette Doig

A digital consultant helping companies power revenue with data. Originating from South Africa, Bridgette grew up in the Bay Area and was always fascinated with marketing and sales. After being named “Marketing student of the year” by the American Marketing Association in college she was inspired to pursue a career in marketing and sales and landed in the MarTech industry. After working in the consulting world she joined Tealium to help companies utilize their data and make an impact on their bottom line.

Arshdeep Sood

Arshdeep Sood serves as a Solutions Engineer at OneTrust PreferenceChoice— part of the #1 most widely used privacy, security and marketing user experience technology platform. In her role, she advises companies large and small on engineering best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Arshdeep is a Certified Information Privacy Professional (CIPP/E, CIPM) with a Masters in Electrical & Computer Engineering from Georgia Institute of Technology. She also holds a certificate in Management of Technology from Scheller College of Business.

Megan Myers (Moderator)

Megan Myers is a Senior Demand Generation Manager at Wrike. She oversees all sponsored activities and manages marketing operations for the demand generation team. Before joining Wrike, she held a range of marketing positions at Instapage and Symplicity. She lives in San Francisco with her husband and enjoys spending free time in nature.