Content That Makes Audiences Care
With everything going on in the world today, customers have high expectations for brands who want their time, money and attention. As we have been largely locked down over recent months, we have seen screen time explode. There is no better time for any brand, large or small, well-known or unheard of, to deliver their target audiences valuable content.
This 3-hour hands-on virtual training session includes a detailed walkthrough on how to develop a successful content marketing strategy, how to maximize every piece of content and how to tell your brands’ story. This training will provide you with an immediate jump-start on your competitors and you will leave with a personal roadmap to short and long-term content marketing success.
Registration
Price: $89
- 3 hours of live instruction (11 a.m. – 2 p.m. CDT)
- Includes interactive Q&A and hands-on exercises
- Resources, templates, tips and best practices
After completing registration, you will receive a purchase receipt. We will email you the information for accessing this training closer to the event.
Digital Marketing Bootcamp Bundle
This session is part of a training bundle that includes the other classes below. You’ll receive access to the live teachings (and the recorded video of the session) plus the on-demand training videos listed below for just $299. That’s more than a 15% savings from buying each training individually.
- Digital Marketing Strategy (June 19)
- Social Media Strategy in a Changing World (On-Demand Video Available June 17)
- Improving Email Marketing Effectiveness (On-Demand Video Available June 17)
- SEO in Uncertain Times (On-Demand Video Available June 17)
All live events are from 11:00 a.m. – 2:00 p.m. CDT.
Key Takeaways
- Learn the essentials for a successful content marketing strategy
- Gain tips and tricks to always have fresh content ideas that your target markets will find engaging
- Understand what good content is in a post-COVID-19 world
- Learn specific brainstorm techniques that can be done in person or virtually to keep the content engine running
Instructor
Cord Silverstein
President, Advocacy Social
Cord Silverstein is an award-winning brand and content marketer and social media strategist. He ensures his clients do not confuse audience with influence by developing campaigns that allow brands to engage with their most loyal customers and fans. Silverstein has focused throughout his career in bringing down the walls within his clients’ organizations to develop and launch campaigns that deliver tangible and trackable success.
AMA Event Policies
Thursday, June 18 (Central Daylight Time)
Live Instruction
- Our post-COVID-19 world
- Target markets’ lack of trust
- Developing a successful content marketing strategy
- Getting as close to your customer (target market)
- Case studies
Working Session | Lightning Brainstorm
- Identify your brand foundations, key messages and what you stand for
- Create a list of most common customers’ questions, issues or complaints
Live Instruction
- Engaging with target markets
- Maximizing every piece of content
- Content curation vs. creation
- Content brainstorm techniques to use within your team
Working Session | Lightning Brainstorm
- Develop main content themes for your organization
- Perform a content brainstorm
Break the Corporate Ceiling
- Engage with your corporate leadership (they need us more than ever)
- Giving you and your content permission to fail
- Content examples