Shape The Future of Digital Marketing
Registration for this event is free!
Join us for the AMA Digital Marketing Virtual Conference, a must-attend event for forward-thinking marketers like you. Over two days, you’ll dive into the world of digital channels—social media, email, search engines, and websites—and learn how to authentically engage your audience and drive measurable results.
This virtual conference will equip you with the tools to amplify your brand’s visibility, refine your digital strategy, and achieve tangible business outcomes. Don’t miss this chance to elevate your digital marketing game and stand out in a competitive landscape. Secure your spot now and step confidently into the future of digital marketing.
Can’t attend every session live? All conference content will be available to view on-demand for 6 months after the live event concludes.
Key Takeaways
- Master Your Social Media: Discover techniques to enhance your brand’s presence and build genuine connections with your audience.
- Craft Impactful Email Campaigns: Learn how to create compelling email content that resonates and drives action.
- Enhance Search Engine Performance: Gain insights into optimizing your digital footprint to attract the right traffic.
- Optimize Website Engagement: Explore methods to make your website a powerful tool for engaging users and generating leads.
KEYNOTE SPEAKER
October 16, 2024 | 10:00 a.m. CT
“A New Way of Digital Marketing: Partnerships & LinkedIn as Catalysts for Growth”
Brian Galicia
Sr. Director, ISV & Digital Natives at Microsoft
KEYNOTE SPEAKER
October 17, 2024 | 10:00 a.m. CT
“Mastering Omnichannel Marketing for Customer Engagement”
Courtney Hughes
Director, Global Brand Campaigns at Dell
Hey, AMA Professional Certified Marketers®!
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential.
DAY 1 | ALL TIMES IN CT
Keynote: A New Way of Digital Marketing: Partnerships & LinkedIn as Catalysts for Growth
In today’s digital-first market, leveraging strategic partnerships and mastering LinkedIn can significantly enhance your marketing ROI and business growth. This session will guide digital marketers through the process of identifying and nurturing valuable partnerships, and using LinkedIn effectively to expand your network, generate quality leads, and drive conversions. Learn how to integrate these strategies seamlessly into your digital marketing ecosystem for sustained success.
Brian Galicia
Sr Director, ISV & Digital Natives at Microsoft
Mastering Digital Marketing: Building a World-Class Paid Media Strategy
Let’s cut to the chase: when it comes to digital marketing strategies, intentionality is everything—you need to know exactly who you’re targeting, why, and what content will resonate. In this session we will explore the critical components of building a powerful paid social, search, and display strategy while leveraging cutting-edge tools such as intent data and Target Account Lists (TALs). Discover how to align these efforts to boost engagement, maximize ROI, and stay ahead of industry trends.
Natalia Ekisheva, Head of Paid Media, ZoomInfo, will guide you through best practices for utilizing audience insights and intent data to tailor your campaigns, enhance targeting precision, and drive measurable outcomes.
Key Session Takeaways:
- Integrate paid media channels to create a seamless experience
- Harness intent data and TALs to refine your targeting approach Implement a scalable data-driven marketing strategy
- Shape the future of your digital marketing with actionable insights and expert guidance
- How to measure the impact of a digital marketing strategy
Natalia Ekisheva
Head of Paid Media, ZoomInfo
What's Your Event Worth? Linking Events to Revenue
With every dollar scrutinized, it’s critical to tie event investment to business impact. Join us for a highly informative session on how to attribute your events to pipeline and revenue. We’ll delve into both hosted events and trade shows, sharing how Cvent’s Meetings & Events and Marketing teams partner to prove the impact of each event on key business metrics. We’ll also turn the tables, exploring which marketing tactics drive event success.
Join us and you’ll walk away with:
- A clear understanding of how to link events to revenue
- Actionable strategies to improve event ROI
- Practical tips for effectively tracking and analyzing event data
Mike Dietrich
VP, Product Marketing, Cvent
Omnichannel Marketing Mastery: Overcoming Pitfalls and Driving Impact
Brand marketers and agencies have a crucial role in shaping brand personality and understanding of their audiences. With the proliferation of media channels, reaching various platforms and gauging impact throughout the marketing funnel has grown increasingly complex. This presentation will address typical pitfalls and highlight successful strategies for advertisers and agencies to enhance their omnichannel approach.
Key takeaways:
- Establishing a Brand Personality and Understanding your Audience
- Addressing Common Pitfalls in Omnichannel Marketing
- Effective Strategies for Omnichannel Targeting and Measurement
Franni Segal
Sr. Measurement Strategy Lead, Quantcast
DAY 2 | ALL TIMES IN CT
Keynote: Mastering Omnichannel Marketing for Customer Engagement
This keynote will explore the actionable steps marketers can take to create seamless, consistent brand experiences across platforms, ensuring customers stay engaged and loyal. As today’s consumers interact with brands on multiple channels, omnichannel marketing provides a unified experience that not only meets their expectations but exceeds them.
Courtney Hughes
Director, Global Brand Campaigns at Dell
The Rise of User-Generated Content on the SERPs
This session explores the growing impact of user-generated content (UGC) on search engine results pages (SERPs). We’ll examine how platforms like Reddit, Quora, and various online forums are reshaping the SEO landscape, challenging traditional websites for top rankings. Discover how these UGC platforms are competing with established websites and learn to leverage their content for valuable strategy insights. We’ll delve into methods for tapping into user interests and preferences through UGC, enabling you to create more relevant and unique content experiences. Join us to uncover how embracing UGC can transform your SEO approach and help you stay ahead in the ever-evolving digital marketplace.
Zack Kadish
Sr. SEO Strategy Director, Conductor
Session details coming soon!
Mike Dietrich
VP, Product Marketing, CventMike is the Vice President of Cloud Marketing at Cvent, responsible for marketing Cvent’s Event and Hospitality Cloud portfolios.
Mike’s 25+ years of industry experience includes deep product marketing and management experience at the nation’s largest event technology, education technology, broadcast media, and telecommunications companies. In his current role, Mike is responsible for defining and executing go to market strategies to drive new user acquisition, installed based revenue growth, and customer retention.
Natalia Ekisheva
Head of Paid Media, ZoomInfo
Brian Galicia
Sr Director, ISV & Digital Natives at MicrosoftBrian Galicia is a partner sales leader at Microsoft with over 28 years of software selling experience. As part of the global partner team, he and his team empower independent software vendors (ISV) to drive revenue growth with the Microsoft Cloud.
Brian’s expertise spans business process, CRM, social, and cloud solutions. He shares his insights at prestigious events like LinkedIn Sales Connect and Microsoft Inspire & Envision, as well as universities nationwide, enlightening audiences about the impact of Microsoft and LinkedIn on selling.
A recipient of Microsoft’s highest honor, the Circle of Excellence—Platinum Club award, Brian consults with numerous companies to enable digital transformation and harness the power of generative AI. Check out Brian’s book: Navigating LinkedIn for Sales.
Courtney Hughes
Director, Global Brand Campaigns at DellCourtney currently leads Event Programming at Dell, where she leads the strategic development and delivery of engaging event content that amplifies Dell’s brand, elevates attendee experiences, and drives maximum event impact. Previously, as Director of Global Brand Campaigns and Product Launches, she spearheaded the mid-funnel Pan-Dell campaign, connecting with Consumer, Small Business, Medium Business, and Enterprise audiences through innovative marketing. With over 12 years at Dell, Courtney has held diverse roles spanning brand campaigns, internal communications, and executive communications. Prior to Dell, she was a writer, video editor, DJ and radio personality.
Courtney is a West Virginia native, who grew up in the small town of Beckley, W.Va. She holds a bachelor’s degree in journalism and a master’s degree in integrated marketing communications from West Virginia University. When she’s not writing and creating, you can find her cooking, painting, taking classes on Peloton and spending time with her daughter McKenzie.
Zack Kadish
Sr. SEO Strategy Director, ConductorZack Kadish, Sr. SEO Strategy Director, Conductor A creative and ambitious self-starter who has developed a passion for digital marketing, specifically all aspects of SEO from content to technical. Zack has had the privilege of sharing insights with a global audience through multiple articles that have garnered the attention of over 80,000+ readers. He has been with Conductor for over 8 years.
Franni Segal
Sr. Measurement Strategy Lead, QuantcastAs the Senior Measurement Lead at Quantcast, Franni leads the Measurement Team in strategy and thought leadership to assist clients in measuring the complex programmatic space across branding and performance initiatives. With over 25 years of experience in data, analytics, and measurement, she has worked on all sides of the business, including agency, publisher, direct client, and ad tech. She has been involved across various verticals in implementing measurement strategies on Display, Native, Mobile, and Connected TV.
