Capturing insights on your customer from all of their activities is essential to delivering highly contextualized, real-time experiences. This level of hyper-personalization requires an actionable 360 degree view of the customer.
Despite AI and data analytics advancing at a breakneck pace, collecting, maintaining, and activating customer data is one of the top challenges marketers face today.
Marketers have data problems. There are solutions.
Join Kerry Ok, Okta’s CMO as she shares valuable insights on how Customer Identity can play a pivotal role in solving marketers’ data problems.
Join this session to learn:
- Why many organizations fail to maximize the potential of their customer data
- Strategies to extract the most value out of your customer data
- How customer identity access management (CIAM) solutions can help you enrich, optimize, and activate customer data effectively without compromising on consent and compliance
Findings from a long-form survey completed by 426 US-based marketing professionals will be referenced during the session.
This webinar airs at 12:30 PM PT / 2:30 PM CT and will be available on-demand for 6 months after airing.
Kerry Ok
Chief Marketing Officer, OktaKerry Ok is Okta’s Chief Marketing Officer. She is responsible for Okta’s demand generation, product marketing, brand direction, and overall marketing strategy. Kerry brings with her 20+ years experience in Demand Generation, Brand, Product Marketing, and Developer Engagement.
Kerry joined Okta in 2021 through the acquisition of Auth0, where she held the role of CMO and was also a key member of the Go-to-Market Leadership team. Prior to joining Auth0, Kerry held leadership roles in B2B technology at Skytap and F5 Networks.
Kerry has a Bachelor’s degree in Business Administration & Marketing from the University of Washington. She lives in the greater Seattle area with her family.
