From the Covid-19 pandemic and health concerns, to the economic downtown and rising costs of production, the look and feel of events has drastically changed over the last decade. In-person engagement can have a high ROI in brand awareness and recognition, but event marketers now have more hurdles to jump through to create memorable experiences and promotional opportunities for their community.
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore how event marketing has changed, and the role events can still play in effectively connecting with consumers and building community.
This Webinar is Exclusively for AMA Members
Speakers
T. Bettina Cornwell
Professor of Marketing and Head, Marketing Department, University of Oregon
Thilo Kunkel
Associate Professor of Marketing and Sport Management, Temple University
Meredith Dennis
Founder & CEO, Compression Marketing
Bennie F. Johnson
CEO, American Marketing Association
Moderator