Thank you for a great conference!
Plan to join us in Chicago, IL, for the 2025 Summer Academic Conference, August 22-24, 2025.
Data Revolution: Empowering Humanity
Data plays an increasingly expansive role across life and commerce today, not just as a tool for business growth but as a force that can drive positive global change. As a melting pot of diversely informed disciplines (psychology, sociology, economics, computer science), marketing is uniquely positioned to capitalize on and be informed by the ongoing data revolution. Marketing provides insights into our self-perception, our view of others, our assessment of how others perceive us and our ideas for improving our world. It shapes market existence and function. Yet, to maximize opportunities through data requires us to think differently. As scholars developing deep theoretical knowledge, we must harness the value of diverse and novel data that will require nothing short of a revolution defined by new methods, new theories and collaborations across diverse disciplines (e.g., medicine, public health, law, urban planning). Mainly, it will require an openness and a hunger for unique perspectives that can enrich our own.
Join us for the 2025 Summer Academic Conference to explore a platform that will enable collaborations, forge strong relationships, inspire courageous thoughts, and ultimately nurture the human aspects of our academy.
Lock in the lowest price for the 2025 event by securing the super early-bird rate before October 18.
Relive the #AMASummer Excitement
Access Your Certificate
Receive your proof of participation at this year’s conference by generating your certificate quickly and easily using the provided forms:
Conference Proceedings
The proceedings are now available. Discover the latest research from this year’s event.
Reconnecting With Humanity: Marketing’s Role in Promoting Responsible Technology While Serving People
Given the polycrisis that the world faces and newly emerging challenges, it is incumbent upon marketing academics and practitioners to continue guiding individuals, businesses and societies around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology. The influence of technology-powered marketing and its intersection with the global economy, geopolitics, socio-cultural issues and human behavior warrant exploration into transformative research that has potential for implementation in responsible business practices.
Mark your calendar and plan to attend the 2024 AMA Summer Academic Conference in Boston, MA, which will demonstrate the responsibilities of marketing to promote innovative, sustainable, inclusive and equitable technology-based offerings that advance the quality of life for humanity and the earth.
In-Person and Virtual Options
During the 2024 AMA Summer Academic Conference in Boston, MA, August 16-18, we will illustrate how marketing is integral in promoting responsible technology while serving people.
If you cannot join us in Boston, select virtual programming will be available on Monday, August 12.
Expert Workshops
Presented by leading experts, these 75-minute workshops are focused on emerging research and teaching techniques and tools. View the workshops.
In-Person Pricing
(Sessions Take Place August 16-18 in Boston, MA)
All in-person registrations include access to the online portion of the event taking place on August 12.
Academic Professional Ticket
AMA Member
Early Bird (Ends July 10): $649
Standard: $749
Non-Member
Early Bird (Ends July 10): $849
Standard: $949
Registration Now Closed
Doctoral Student Ticket
AMA Member
Early Bird (Ends July 10): $399
Standard: $499
Non-Member
Early Bird (Ends July 10): $499
Standard: $599
Registration Now Closed
Virtual-Only Pricing
(Sessions Take Place August 12)
Virtual registration includes sessions on our virtual event platform and on–demand access for 30 days following the event.
Academic Professional Ticket
AMA Member
$129
Non-Member
$299
Registration Now Closed
Doctoral Student Ticket
AMA Member
$69
Non-Member
$159
Registration Now Closed
Conference Program
View the full conference program to explore the array of engaging sessions happening at the 2024 event and join innovative conversations such as:
- Revolutionizing the Classroom: Integrating Generative AI into Advertising and Marketing Communications Curricula: Discover ways to integrate generative AI technologies into higher education, specifically within advertising and marketing communications courses to enrich teaching methods and enhance student learning experiences.
- Navigating the Transition from PhD to Faculty Life: Explore the transition from PhD to faculty roles through interactive discussions, shared observations, and networking. Gain valuable insights into the academic landscape, expectations of new faculty and the skills necessary to thrive in your future academic career.
- Charting Your Path Post-Tenure: Opportunities, Choices, and Impact: Deeply engage with the next phase of your academic career. Whether you’re a tenured professor navigating the newfound freedoms of early tenure, considering senior leadership roles, or seeking full professorship, this workshop will help you chart a path that resonates with your ambitions through discussions, hands-on exercises, and personal reflections so your current role in research, teaching, service, and leadership.
Updates to the conference program will be promptly reflected in Exordo.
Pre-Conferences
Maximize your time on site by adding on one of the pre-conferences happening before and in conjunction with the 2024 event:
The Power of People in the Digital Sales Transformation
August 14-16
Explore the latest trends in professional selling and sales management through the 2024 New Horizons Faculty Consortium. This engaging event brings together leading sales scholars and focuses on the human aspects of digital sales transformation and the role that salespeople and managers play in sales today.
Register now for the opportunity to gain valuable insights into the power of people in the digital sales transformation.
If you plan to attend the 2024 Summer Academic Conference, add the pre-conference session when processing your conference registration.
Striving for Influential, Meaningful and Positive Action for Change and Transformation
August 15-16
Join the 2024 TCR Impact Festival to gain the tools and knowledge to make a tangible difference in pressing societal and global challenges. This series of interactive sessions will guide you through identifying these challenges, leveraging specialized research tools, defining and measuring social impact metrics and publishing high-quality research that drives meaningful change.
Register today to be a part of a community committed to turning ideas into impactful actions.
If you plan to attend the 2024 Summer Academic Conference, add the pre-conference session when processing your conference registration.
Conference Co-Chairs
Sertan Kabadayi
Gabelli School of Business,
Fordham University
Myla Bui
Loyola Marymount University
Lauren S. Grewal
Tuck School of Business, Dartmouth College
AMA Event Policies
Boston Marriott Copley Place
110 Huntington Avenue
Boston, MA 02116
Phone: (617) 236-5800
Room Rate:
The deadline to secure a room at the AMA special rate was July 18, 2024. However, you can still book at the hotel’s standard going rate through their website.
Cancellations without penalty will be accepted up to 72 hours before arrival. If canceling an entire reservation within 72 hours of arrival, the credit card on file will be charged one night’s room and tax.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Transportation
Please visit Massachusetts Bay Transportation Authority for more information.
Area Attractions, Events and Tourism
- Please explore Boston Marriott Copley Place Hotel’s recommended experiences page for information on attractions.
- For additional information on dining, events and culture, please visit Meet Boston.
- Boson Accessibility Resources can be found here.
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
Awards Luncheon Sponsor
Poster Reception Sponsor
Platinum Sponsor
Room Sponsors
Exhibitors
What’s the format and timing of the event?
The 2024 AMA Summer Academic Conference offers in-person and virtual components.
The virtual conference experience will be hosted on Monday, August 12 on the Whova event platform. Presenters and attendees will join virtually through Whova to participate. Virtual sessions are listed in Eastern Standard Time.
The in-person conference will be hosted in Boston, MA on August 16-18. In-person sessions are listed in Eastern Standard Time and will not be live-streamed.
How do I access the virtual event?
Access the event through the Whova platform.
Use the email address you used to register for the conference and create a password to log in.
Do I need to register?
Yes. All attendees, poster, paper, intensive workshop and special session presenters must register at ama.org/Summer to participate. Registration for the in-person conference includes access to the virtual conference. The email you use to purchase registration will be the one you use to log in to Whova.
I’m presenting a paper or special session in the virtual conference. How do I get to my session?
Make Sure You Registered—If you haven’t already, please register for the conference. Without registration, you won’t be able to access the virtual event platform. You can register at ama.org/Summer.
Log in to Whova—Once you have registered for the conference, you can access the Whova Virtual Event Platform.
Logging into the Whova Web Platform for the First Time:
- Open https://ama.marketing/2024SummerApp
- Select “Don’t have an account? Sign Up Here” and create an account with the email associated with the registration and create a password.
- Log In
Joining Sessions:
- Open Whova and log in using the email associated with registration and your password.
- From the homepage, attendees can view the Agenda, Attendees, the Community message boards and Direct Messages on the left-hand side. To join a live competitive paper or special session, select Agenda, then Sessions.
- Navigate to the desired session by searching by date, track, or search bar to find a session by the session title or speaker name. (Note: If a session does not have the Virtual tag, it is offered as part of the in-person conference and cannot be joined via Whova.)
- Click “View Session” You will see session information and can scroll down to view individual papers in competitive paper sessions.
- To open the session in Zoom, click the blue “Join the Stream” button. Whova will launch the Zoom App. In the Zoom window, connect your video and audio to participate fully. Sessions will start 15 minutes early for authors and panelists to join and test their tech.
What should I do if I need help?
AMA customer service will be available by email at customersuppot@ama.org or by phone at 1-800-AMA-1150.
How do I navigate and use the Whova platform?
Reference this guide for more information about using the Whova event platform.
How do I receive a letter of participation for the conference?
To receive a letter of participation for the 2024 AMA Summer Academic Conference, please fill out one of the corresponding form: