At this free virtual event, we’ll help you understand what trends are here to stay and what shifts are coming in 2024. You’ll gain the actionable insights, digital tools and strategic best practices you need to make an impact in the new year.
Registration for this virtual conference is free to all attendees.
Meet The Keynotes
KEYNOTE SPEAKER
January 24, 2024 | 10:00 a.m. CT
Meryl Evans, CPACC
LinkedIn Top Voice in Disability Advocacy. TEDx, Keynote and Professional Speaker
KEYNOTE SPEAKER
January 25, 2024 | 10:00 a.m. CT
Bennie F. Johnson
CEO, American Marketing Association
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
DAY 1 | ALL TIMES IN CT
Opening Keynote | Progress Over Perfection: The Path To Making Change
What does progress over perfection mean when it comes to accessibility? It means to get started. Don’t wait until everything is done and perfect. The small steps make a big difference. It also means educating people who don’t understand disabilities. Accessibility is for everyone. It’s everyone’s responsibility, every department from human (HR) resources and marketing to finance and procurement has a part to play. Educate, don’t berate. If the world needs more of anything, it’s kindness.
Meryl Evans
LinkedIn Top Voice in Disability Advocacy. TEDx, Keynote and Professional Speaker
SEO in 2024: Trends and Strategies for Navigating Disruption from AI
Join Alexandra Dritsas, Conductor’s Principal Solution Consultant, for an inside look at the top trends, priorities, and challenges shaping the future of SEO in the AI era as we enter 2024.
They will recap exclusive survey data on:
- The state of SEO in 2023
- Shifting priorities in SEO for 2024
- How SEOs and marketers are preparing for disruptions from generative AI advancements like Google’s SGE
- The role of AI in SEO overall
- And more!
Don’t get left behind in SEO’s next chapter. Tune in to learn what’s ahead—and how to stay ahead.
Alexandra Dritsa
Principal Solution Consultant, Conductor
Mastering Marketing Strategies with Video in 2024: Uncovering the Latest Content, SEO & AI Trends
Did you know that 81% of businesses have a marketing budget devoted just to video? Why? Because video is simply the most effective marketing tool for driving engagement and ROI.
But how can you guarantee that your video strategy will scale business results in this competitive landscape?
Join PlayPlay’s Senior Content Marketing Manager Kinga Kusak, and Marketing Communications Advisor, Peter Blackburn, as they reveal the latest trends, strategies and practical tips for 2024 and beyond based on real-world data & research from 500+ marketers.
By the end the webinar and Q&A session you will learn:
- The state of video, latest video marketing trends, and their impact on business performance.
- Real-world SEO, social media and AI-driven video trends and practices for educational and promotional content for boosting organic results.
- Actionable strategies and golden rules to follow help you produce, create and unleash the power of video content.
- Best ways to enhance brand visibility, engagement, and customer loyalty through video.
Whether you’re a video marketing pro or beginner, this is a must-see webinar for marketing, content, social media, brand, digital, and communication teams who are looking to take their video strategies to the next level.
Peter Blackburn
Marketing Communications Advisor, PlayPlay
Kinga Kusak
Senior Content Marketing Manager, PlayPlay
Secrets to Creating an AI-Powered Content Strategy
The explosion of AI technology has made it easier than ever for businesses to produce high-quality content at record speeds, but creating excellent copy, designs, and videos is only one element of a well-defined content strategy. To truly build and scale an AI-powered content strategy, you need to consider the entire content lifecycle and how to leverage AI technology at every stage to maximize your content ROI.
In this webinar, you’ll:
– Discover how to use AI to improve the way you plan, create, manage, and publish content
– Learn how pairing the right strategy with the right technologies can help you avoid “content chaos” and ensure your team is always as efficient as possible
– Get actionable tips on how to improve your team’s content workflows, promote collaboration, and accelerate your speed to market
Ariana Keil
Sr Growth Marketing Manager, North America, Canto
AI in Marketing: How to Cut Through the Hype and Harness AI's Potential
You probably won’t lose your job to a chatbot, but you’ll likely have to work with one. It’s clear most people realize the opportunities that AI can provide their companies when used effectively, even amid concerns that AI may overpower authentic human input.
Join this lively conversation on the advantages and limits of AI in marketing, and how authentic human voices are key to help strengthen your marketing strategy. We’ll review how marketers are using (or not using) AI today in the workplace, as well as how to strike the balance between utilizing AI alongside authentic inputs.
You’ll learn the following and much more:
- Why concerns that AI may overpower authentic human input are misplaced
- Where AI is unlocking new experiences that weren’t possible before
- Research on how AI is impacting marketing and the customer experience
- Where and how marketers can successfully leverage authentic inputs along with artificial intelligence
Stephanie Pye
Lead Production Marketing Manager, SurveyMonkey
DAY 2 | ALL TIMES IN CT
Keynote: Marketing is…Science, Art, and Magic
Bennie F. Johnson
CEO, American Marketing Association
Customer Intelligence — The Key to Success in 2024
Throughout their careers, marketers have to reinvent themselves many times in order to succeed. Remember the rise of social media, the new ways to engage with ABM (account based marketing) or, more recently, the emergence of Artificial Intelligence (AI). Discover with Isabelle Guis, the Global CMO & CEO North America of Brevo, the three biggest trends that will reshape the industry landscape in 2024.
Harnessing the power of AI in your marketing strategies will be critical in staying relevant and driving growth for your business. But more data should not come at the cost of less visibility or overwhelming details hindering decisions. The marketer of tomorrow should know how to leverage data and AI technologies to understand customers like never before and anticipate their needs before the competition. The question is, are you ready to do this?
Step into the future of marketing with Isabelle and learn more about:
- The importance of adopting AI-infused tool suites to drive successful marketing strategies and maximize ROI
- Why it’s crucial to gain visibility on every customer interaction and how to do it with your martech stack
- How to create personalized and dynamic customer experiences beating the competition
Isabelle Guis
Global CMO & CEO North America, Brevo
Creating a Culture of Value Creation Thru Data
Data is widely considered the most valuable asset in the world; that data is no longer just the exhaust of the business, but more and more is becoming the business. If data is the new oil in driving the economic growth of the 21st century, then how effective is your organization at leveraging data and analytics to derive and drive new sources of business and operational value?
This includes such topics as:
• Becoming Value-driven, not Data-driven
• Exploiting the Economics of Data
• Creating a Value-thru-Data Culture
Bill Schmarzo
Customer Data Innovation Lead, Data Management, Dell Technologies
Harnessing the Power of AI
Generative AI isn’t just a new craze or a shiny toy; it’s set to bring about major macroeconomic effects — including adding $7 trillion to the global GDP and lifting productivity growth by 1.5%. In other words, it’s not going to fall out of popularity — it’s going to become an essential tool for companies across industries. Join this session as Sav Khetan, Tealiums Head of Product Strategy, showcases why gen AI it’s important, how it’s making a difference, and how business leaders should be considering it for their own organizations.
Sav Khetan
Director, Product Marketing, Tealium
Scaling Your Business Through Focusing on Demand
Demand generation is a complex and challenging area of marketing, intertwined with both sales and customer success. It encompasses the idea of creating brand awareness across channels and effectively capturing the interest that creates and nurturing that through to the sales funnel. Understanding which channels to prioritize and how to combine strategies to drive results for your business can unlock your growth.
Carol Howley
CMO, Exclaimer
Measuring Marketing in a Cookieless World
Marketers are grappling with the challenge of financial stewardship and value demonstration as their historical tool, cookie-based attribution, faces extinction. “Measuring Marketing in a Cookieless World” unveils a strategic roadmap for marketers in 2024.
Discover how the death of attribution levels the playing field, creating opportunities for innovative strategies to emerge. Gain insights into the imperative role of an organization’s internal data, debunking the reliance on external agencies for unbiased data delivery. Explore the benefits of creating a single source of truth for unified reporting, enhancing data visualization, and expediting decision-making.
Learn how marketers can identify actionable insights, offer channel-specific recommendations for optimal spend in a post-cookie future. Despite the challenges, now is the time to embrace a first-party data-first strategy.
You’ll takeaway:
- How to prioritize internal data ownership and embrace a cookieless data strategy
- How to establish a single source of truth for unified reporting, enhancing data visualization, and expediting decision-making
- Techniques to shift from traditional attribution models to trackingless, cookieless predictive analytics
Matt Hertig
CEO, ChannelMix
Peter Blackburn
Marketing Communications Advisor, PlayPlay
Alexandra Dritsa
Principal Solution Consultant, Conductor
Meryl Evans
LinkedIn Top Voice in Disability Advocacy. TEDx, Keynote and Professional SpeakerMeryl Evans, CPACC, is a TEDx and professional speaker, trainer, author, and accessibility consultant who was born profoundly deaf. She is a highly regarded speaker on diversity, equity, and inclusion who focuses on people with disabilities and accessibility. She has spoken at many events including TEDx on how the pandemic led to changes in technology, which changed her life. She has appeared in many books, The Wall Street Journal, Morning
Brew, AdWeek, AdAge, and The Dallas Morning News.
Isabelle Guis
Global CMO & CEO North America, BrevoIsabelle Guis, Global CMO and CEO North America at Brevo, leads the company’s global marketing efforts and drives business growth in the North American market. She brings over a decade of SaaS experience and deep CRM expertise. She led Salesforce’s $5B Sales Cloud Product Marketing organization that grew $1B growth under her tenure. As Commvault’s CMO, Isabelle achieved 10 quarters of consistent pipeline growth and grew the Metallic SaaS portfolio from $10M to $100M ARR in two years. With an MS in Electrical Engineering from Supelect and an MBA from Harvard Business School, Isabelle is also an adjunct professor for graduate marketing and business strategy classes at Santa Clara University.
Matt Hertig
CEO, ChannelMixMatt Hertig is CEO and co-founder of ChannelMix, a revolutionary marketing revenue generation platform. Passionate about revealing the true value of marketing, Hertig leads ChannelMix in groundbreaking solutions without third-party cookies, earning recognition as a six-time honoree in the Inc. 5000 list of fastest-growing private companies. Under his guidance, the AI-driven Marketing Impact Modeling product has revolutionized data collection, saving clients millions in unproductive media spending while boosting sales. Beyond his impressive professional journey, Hertig is committed to fostering a vibrant company culture emphasizing communication, transparency, and innovation. As an engaging speaker and thought leader, he shares his wealth of experience, advocating for value beyond traditional metrics in the future of marketing.
Carol Howley
CMO, ExclaimerCarol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation, Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth. From building the first intelligent customer journeys at a global hotel brand, taking the first chat bot and Alexa skill to market, to scaling the business marketing function from zero to hero for a tech unicorn, Carol has a proven track record in engaging with the business, developing key stakeholder relationships, managing budgets and leading teams to realize their potential.
Bennie F. Johnson
CEO, American Marketing AssociationBennie F. Johnson is the Chief Executive Officer of the American Marketing Association. AMA is the largest community-based marketing association in the world, trusted by marketing and sales professionals to help them discover industry trends. AMA’s community of local chapters spans more than 70 cities and 320 college campuses throughout North America. AMA is home to award-winning content, PCM® professional certification, five premiere academic journals, and industry-leading live and virtual training events. He most recently served as the Executive Director of AIGA, the largest professional association for design. AIGA grows the power of design as a professional craft, strategic advantage, business driver and catalyst for positive impact. While at AIGA, Bennie hosted the acclaimed Design Adjacent podcast and the design leadership fireside chat series from 2020 to 2022. Currently, he serves on the Board of Overseers for Columbia University’s School of Professional Studies, as a Trustee of the Smithsonian Archives of American Art and is a former Board Chair of the Smithsonian’s Anacostia Community Museum.
Bennie is also a special advisor to the People’s Graphic Design Archive. Bennie thrives on the connections between marketing, technology, education and innovation. With experience in strategic and consumer marketing, brand management and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses and organizations with a special focus on venture launch and brand relaunch business environments.
Bennie graduated from Yale University with a B.A. and from Columbia University’s School of Professional Studies with a M.S., Strategic Communications.
Ariana Keil
Sr Growth Marketing Manager, North America, CantoAriana Keil is Growth Marketing Manager, North America for Canto. Ariana has a background in both B2B sales and marketing, which gives her an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. She is passionate about harnessing the power of content to drive revenue.
Sav Khetan
Director, Product Marketing, TealiumSav Khetan is the Director of Product Strategy at Tealium. He has 2 decades of digital marketing, martech strategy and personalization experience under his belt, and is an advocate of leveraging workflow, content, tools and insights to unlock the real potential of first party data. In his role at Tealium, Sav helps brands make the transition from channel-based to audience-based marketing through the intersection of technology, data and operational strategy.
Stephanie Pye
Lead Production Marketing Manager, SurveyMonkeyStephanie Pye is a Lead Product Marketing Manager driving product and solutions marketing strategy at SurveyMonkey. Prior to becoming a marketer, Stephanie was a market researcher and consulted clients on brand health, ad effectiveness, and consumer behavior.
Kinga Kusak
Senior Content Marketing Manager, PlayPlay
Bill Schmarzo
Customer Data Innovation Lead, Data Management, Dell TechnologiesCustomer Data Innovation Lead, Data Management, Dell Technologies
Adjunct Professor, Iowa State University
Honorary Professor, National University of Ireland-Galway
Executive Fellow, University of San Francisco
Bill is currently part of Dell Technology’s core data management leadership team, where he is responsible for spearheading customer co-creation engagement to identify and prioritize the customers’ key data management, data science, and data monetization requirements.
Bill is the former Chief Innovation Officer at Hitachi Vantara where he was responsible for driving Hitachi Vantara’s Data Science and “co-creation” efforts. He was selected for Hitachi Limited’s 2020 Solution Innovation Award for his ground-breaking work in data science and Automated Machine Learning.
Bill also has served as CTO at Dell EMC where he formulated the company’s Big Data Practice strategy, identified target markets, developed solution frameworks, and led Analytics client engagements with his Vision Workshop, a methodology that links an organization’s strategic business initiatives with supporting data and analytics. As the VP of Analytics at Yahoo, Bill delivered the analytics tools and applications that optimized customers’ online marketing spend.
Bill is the author of four books including:
• “Big Data: Understanding How Data Powers Big Business”
• “Big Data MBA: Driving Business Strategies with Data Science”
• “The Art of Thinking Like a Data Scientist”
• “The Economics of Data, Analytics, and Digital Transformation”
Agenda FAQs
When will the full conference agenda be available?
The conference agenda will be posted to the AMA event page 2.5-3 weeks out from the event start date. Speakers and sponsors will also be posted at this time. Keynote speakers can be found in the “Home” or main tab on the event page.
Login & Registration FAQs
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.
When I try to log in, the platform asks for a verification code. Where can I find this?
A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.
On-Demand Content FAQs
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the 2024 AMA Virtual Conference: The Year Ahead Attendee Hub within 24 hours, if not sooner.
How long will I have access to the 2024 AMA Virtual Conference: The Year Ahead Attendee Hub?
The Attend Hub will remain open and available for on-demand viewing for 6 months after the event.
Technical Support & Recommendations
What browser works best?
We recommend using Chrome or Firefox.
How can I see the attendee list?
Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.
How can I communicate with other attendees?
Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.
How do I schedule an appointment with a Sponsor?
On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.
How do I change my visibility settings?
Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.