Explore the cutting-edge technologies transforming the marketing landscape, with expert speakers sharing insights on harnessing automation and AI to boost your campaigns.
Registration for this virtual conference is free to all attendees.
Meet The Keynote
KEYNOTE SPEAKER
December 5, 2023 | 10:00 a.m. CT
Shelly Palmer
CEO, The Palmer Group
Professor of Advanced Media, Syracuse University’s S.I. Newhouse School of Public Communications
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
DAY 1 | ALL TIMES IN CT
Opening Keynote | The Last Transformation: How AI's Transition from Curation to Generation Will Change Everything
How will marketers use the amplified intelligence of human/AI coworker teams, generative synthetic media, intelligent networks, and the explosion of automated workflows and processes to create deeper customer experiences and drive growth? Shelly Palmer, Professor of Advanced Media in Residence at the Newhouse School of Public Communications and CEO of The Palmer Group, will help you navigate what’s new, what’s next, and what it means for your business.
Shelly Palmer
CEO, The Palmer Group | Professor of Advanced Media, Syracuse University’s S.I. Newhouse School of Public Communications
How to Use AI to Optimize, Personalize and Scale Your Webinars and Events
Webinars have become one of our most successful channels because it’s where great content meets audience engagement. But with the power of AI, we can now personalize and scale our webinar programs, and content, in uniquely human ways.
From personalizing promotions, to building presentations, to optimizing audience engagement and turning webinars into entirely new forms of content, this session will bring AI from the theoretical to the tactical and show you how it’s done. And you are going to be amazed!
Key Takeaways:
- How to personalize email promotions
- Optimizing audience engagement
- How to automate content recommendations
- Turning one webinar into streams of new content
Mark Bornstein
Vice President, Marketing, ON24
5 Lessons We Learned from Experimenting with AI
It’s a topic that’s on nearly everyone’s mind – across industries, and across roles. The buzz that it has generated is massive. The disruption to manual processes is immediate. And the evolution and transformative powers that are now at our fingertips are endless.
But wait a second, how do you actually use AI to make an impact? How does one really get started with this new technology? If you’re feeling lost, you’re not alone, join this session with Brooke Gracey from Cvent as she shares:
- How the marketing team at Cvent has experimented with AI
- Our successes, as well as our failures, in using AI
- Best practices in working with AI
Brooke Gracey
Director, Demand Generation, Cvent
Generative Marketing: Centralizing the Generative Layer to Maximize Impact
Join us for an insightful session where we explore the pivotal role of the Generative Layer in a Composable Customer Data Platform (CDP) atop the Data Cloud. Learn how centralizing this layer can revolutionize your marketing strategies. We’ll delve into the importance of standardizing AI inputs across all campaigns, creative content, and customer journeys.
Discover how this approach enables seamless personalization and resonates with customers at scale. Additionally, we’ll unveil the power of automated measurement in driving continuous learning and improvement, ensuring your marketing efforts are always at the cutting edge. Don’t miss this opportunity to harness the generative layer’s potential for exceptional marketing impact.
Key Takeaways:
- The importance of centralizing the Generative Layer: Learn how consolidating the Generative Layer within a Composable Customer Data Platform (CDP) can be a game-changer for your marketing strategies, allowing for more efficient and impactful campaigns.
- Standardized AI insights for enhanced personalization: Discover how centralization facilitates the standardization of AI insights across campaigns, creative content, and customer journeys, enabling seamless personalization that resonates with customers at scale.
- Harnessing automated measurement for continuous improvement: Unveil the power of automated measurement in this session, which can drive continuous learning and improvement in your marketing efforts, ensuring that your strategies remain at the forefront of innovation and effectiveness.
Chris Sell
Co-Founder & Co-CEO, GrowthLoop
4 Ways Conversational AI is Changing the Revenue Funnel
As marketers, we want to consistently feed leads into the top of our revenue funnel, but sales teams often don’t have the capacity to effectively address every lead we bring them. With the help of Conversational AI, marketers can now take control of lead follow-up and qualification to improve the sales process for Marketing, Sales, and their prospects.
In this session, we’ll dive deep into the ways that Conversational AI can fill a much needed gap in the revenue funnel with faster response times, outreach to every inbound lead, improved quality of leads passed to sales, and reactivation of leads that have gone dormant.
David Greenberg
Chief Marketing Officer, Conversica
Shelly Palmer
CEO, The Palmer Group | Professor of Advanced Media, Syracuse University’s S.I. Newhouse School of Public CommunicationsShelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications, CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing, and the creator of the popular, free online course, Generative AI for Execs. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Fox 5’s Good Day New York, and is a regular commentator on CNN and CNBC. He hosts the Shelly Palmer LIVE livestream.
Shelly is a prolific author. Along with his daily newsletter, his books include, the Amazon #1 Bestseller, Blockchain – Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance and Television Disrupted: The Transition from Network to Networked TV, the seminal book about the technological, economic, and sociological forces that have changing everything about the the business of television, Overcoming the Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career, and Digital Wisdom: Thought Leadership for a Connected World.
Mark Bornstein
Vice President, Marketing, ON24As VP of Marketing and Chief Webinerd for ON24, Mark is the world’s leading voice for webinar marketing and is the host of On24 “Webinar Best Practice Series” which has thousands of followers. Mark has over 20 years of marketing experience with leading brands including Cisco and GE Access and presents at conferences around the globe.
Brooke Gracey
Director, Demand Generation, CventBrooke Gracey is a Marketing Director, leading a global campaigns team at Cvent. Brooke is known for her extensive event technology experience and is often sought out as a subject matter expert, helping event professionals understand how to integrate technology into planning, execution, and event marketing. She has a passion for emerging technology and has led several innovative event marketing and activation projects including Virtual Reality.
When Brooke is not working, she is going on adventures with her partner, Tonya, and three wonderful fur babies.
Chris Sell
Co-Founder & Co-CEO, GrowthLoopChris Sell is the Co-Founder/Co-CEO/CPO of GrowthLoop. He started his career at Google, working on the Google Ads and Chrome teams creating customer journeys for millions of small business and consumer users. In 2013, Chris led Product at URX, a Google Ventures and Accel-backed startup. URX sold to Pinterest in 2015.
Since then Chris has been focused on building data oriented software products in the Cloud. After seeing companies begin to shift their customer data to Cloud Data Warehouses, Chris realized there would be an opportunity to help companies responsibly “Activate” this data for use in their business and decided to start GrowthLoop with David to help propel this trend forward. He believes humility, grit, and steady focus yields outsized results and hence named the company “GrowthLoop” with his Co-Founder/Co-CEO David.
David Greenberg
Chief Marketing Officer, ConversicaDavid has over 20 years of experience as a Marketing and Go-To-Market leader with deep expertise in building high-growth organizations that disrupt the ‘old way’ of doing things. He is deeply passionate about leveraging technologies to create significant step-changes in the business. Prior to joining Conversica, David was the CMO at Act-On Software where he was responsible for the overall strategy and execution of the Marketing and Product functions. Prior to this role, David has held numerous senior executive positions across groundbreaking organizations such as Jive Software, Airship and Liveops. David holds a BS, History from Colorado College.
Agenda FAQs
When will the full conference agenda be available?
The conference agenda will be posted to the AMA event page 2.5-3 weeks out from the event start date. Speakers and sponsors will also be posted at this time. Keynote speakers can be found in the “Home” or main tab on the event page.
Login & Registration FAQs
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.
When I try to log in, the platform asks for a verification code. Where can I find this?
A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.
On-Demand Content FAQs
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the 2023 AMA Martech Virtual Conference Attendee Hub within 24 hours, if not sooner.
How long will I have access to the 2023 AMA Martech Virtual Conference Attendee Hub?
The Attend Hub will remain open and available for on-demand viewing for 6 months after the event.
Technical Support & Recommendations
What browser works best?
We recommend using Chrome or Firefox.
How can I see the attendee list?
Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.
How can I communicate with other attendees?
Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.
How do I schedule an appointment with a Sponsor?
On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.
How do I change my visibility settings?
Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.