Tailored for marketers, the AMA Customer Experience Virtual Conference explores how CX shapes successful marketing strategies through insightful presentations by industry thought leaders. Get ready to learn about how leading brands have elevated their marketing through exceptional customer experiences and connect with fellow marketers seeking answers to the questions you need to know to make an impact. Don’t miss this chance to transform your marketing approach and forge lasting connections with your audience!
Registration for this virtual conference is free to all attendees.
Meet The Keynote
KEYNOTE SPEAKER
March 6, 2024 | 10:00 a.m. CT
Mark Weinstein
Chief Marketing Officer, Hilton
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
DAY 1 | ALL TIMES IN CT
Keynote: Building a Brand Platform for the Future: How Hilton is Achieving Staying Power
Mark Weinstein
Chief Marketing Officer, Hilton
End-to-end Marketing Infrastructure
Kirill Gil
Master Solutions Consultant - Marketing & Ads, Sprinklr
Not an Ad, a Customer Experience
From telling 1M personalized stories for every Carvana customer to using computer vision to find hidden messages inside of coca-cola, 1stAveMachine uses AI and emerging technology to create novel customer experiences for some of the most-recognized brands in the world. Executive Producer Andrew Geller will present how to create and innovate.
Andrew Geller
Executive Producer, 1stAveMachine
From Marketing To Experiences
How today’s businesses are using owned media to create deeper trust, more meaningful customer relationships and competitive advantage in today’s chaotic modern marketplace.
In this session we’ll walk through how modern companies are creating owned media experiences that are moving the needle at creating trust, differentiation and competitive advantage. We’ll explore three best practices, and one fundamental change you can make to your marketing to begin building your own content empire – no matter how big your business is.
Takeaways:
1. Three best practices to differentiate and scale your content efforts
2. A framework for evaluating the measurement of your efforts
3. Examples of businesses who are succeeding with their owned media experience efforts.
Robert Rose
Chief Strategy Advisor, Content Marketing Institute
Mark Weinstein
Chief Marketing Officer, HiltonMark Weinstein, Chief Marketing Officer, Hilton, oversees a global team that inspires over 200 million customers each year to explore, experience and fall in love with the Hilton portfolio of nearly 7,300 hotels across 22 brands in 123 countries and territories. His team focuses on brand and performance marketing, encompassing content creation, media strategies and customer insights, introducing Hilton’s enduring brand platform, “Hilton. For the Stay.” and related campaigns.
For a decade, Mark has guided Hilton Honors, transforming it from a 25-million-member guest program in 2010 to a travel club with 165 million members. His team collaborates with partners like AMEX, Live Nation and McLaren Racing and manages Hilton’s portfolio of co-branded credit cards.
A recognized industry expert, Mark has been featured in The Wall Street Journal and Billboard and has spoken at premier industry events like CES and the Cannes Festival of Creativity. Under his leadership, Hilton has garnered numerous awards, including Clio Awards and J. D. Power rankings, with Forbes and Rolling Stone recognizing Mark as a top marketing professional.
Mark joined Hilton in 2010 after roles at MarketBridge and PricewaterhouseCoopers. He graduated from the University of Maryland with degrees in marketing and finance.
Andrew Geller
Executive Producer, 1stAveMachineAndrew Geller, Executive Producer and Head of Emerging Tech at 1stAveMachine, tells stories through new platforms and technologies across commercial, entertainment, and digital realms. Notable projects include ‘Are We There Yet?’ with Keke Palmer, a whimsical branded entertainment content series in collaboration with Meta, or the world’s first AI-powered radio station, to enhance surgical performance. For Carvana, the fusion of AI, big data, and emotive storytelling, contributed to the creation of over 1.3 million personalized videos for Carvana’s clients. Geller also established a multi-year partnership with Google, producing the Google Hardware Events and associated films. Recently, he spearheaded the ‘Best Coke ever?’ OOH campaign, leveraging AI computer vision to generate billboard typography in 400 languages. Andrew’s award-winning career includes campaigns for Xbox, Facebook, Instagram, Puma, Autograph Hotels, Snapchat, Ray Ban, United Airlines and many more.
Robert Rose
Chief Strategy Advisor, Content Marketing InstituteFor more than 15 years, Robert has helped business leaders balance the art and science of marketing, and tell their story more effectively. Over the last twelve years, Robert has served as a Fractional Marketing Leader for startups and media companies, and consulted with more than 500 companies, including companies such Adidas, Salesforce, SAP, Anthem Insurance, Capital Group, & Roche among others.
Robert is the author of four best-selling books on marketing and content strategy. Thousands of students have attended Robert’s training on Marketing Fundamentals, and Content Marketing Strategy. His course on Content Marketing Strategy is the American Marketing Association’s certification course. Robert is also the co-host of the popular marketing podcast This Old Marketing, which is downloaded more than a half-a-million times every year in 150 countries.
Kirill Gil
Master Solutions Consultant - Marketing & Ads, Sprinklr
Agenda FAQs
When will the full conference agenda be available?
The conference agenda will be posted to the AMA event page 2.5-3 weeks out from the event start date. Speakers and sponsors will also be posted at this time. Keynote speakers can be found in the “Home” or main tab on the event page.
Login & Registration FAQs
I’ve already registered. Where can I find the link to log in to the conference?
24 hours before the conference begins, an email will be sent out to all registrants with a login link for them to access the conference platform. A link to log in will also be made available on this event page and in the trending bar of ama.org.
When I try to log in, the platform asks for a verification code. Where can I find this?
A verification code will be sent to the email address and/or the phone number used during registration. It should appear within a few minutes. You may want to check your spam or junk folders for this as well. If you have any problems finding your verification code, please reach out to our customer service team for help.
On-Demand Content FAQs
Will conference presentations be available on-demand?
All conference material, including presentations, will be available on-demand in the 2024 AMA Virtual Conference: Customer Experience Attendee Hub within 24 hours, if not sooner.
How long will I have access to the 2024 AMA Virtual Conference: Customer Experience Attendee Hub?
The Attend Hub will remain open and available for on-demand viewing for 6 months after the event.
Technical Support & Recommendations
What browser works best?
We recommend using Chrome or Firefox.
How can I see the attendee list?
Click on the Community tab at the top of the page, then Attendees. Here you will find a list and can message attendees who have opted to be visible in the Attendee Hub.
How can I communicate with other attendees?
Methods of communication include session chat, direct messaging, Sponsor appointments and Sponsor virtual booths.
How do I schedule an appointment with a Sponsor?
On the homepage, you will be able to schedule appointments with sponsors. You will also have the ability to meet with someone from their organization immediately or send a message to be followed up with later in the Sponsor virtual booths.
How do I change my visibility settings?
Click on your initials and view profile in the top right corner. Here you can select visible to appear on the attendee list or hidden.