Build Content. Build Your Audience.
Join us for this 2-day AMA Virtual Conference where you’ll learn the key elements for impactful content marketing. You’ll walk away with the tools and strategies you need to create compelling content that connects with your target audience, helps achieve your marketing goals and adapts to changing trends in the year 2023 and beyond.
Registration for this virtual conference is free to all attendees.
By attending this event, you can earn continuing education units (CEUs) toward maintaining any AMA Professional Certified Marketer ® credential. Click here to learn more about pursuing certification or claiming credits.
DAY 1 | ALL TIMES IN CT
Opening Keynote | Walk the Walk and Talk the Talk: Why CONTENT is KEY to the Future of Marketing Your Brand!
This session will explore the importance of content marketing and creation in your business. Why an authentic voice is imperative to the success of a brand as well as innovative techniques and tactics that will be shared and discussed. From the red carpet to the boardroom you will be taken on a creative journey that will be the fusion of conceptual thinking, design strategy, design leadership and management, and creating 360 content-full experiences that extend across an ecosystem of platforms and spaces.
Storytelling from multiple perspectives and diverse industries will be explored while attendees will see how it is done in the entertainment, media and tech industries first hand. By thinking of audience-first content that moves and shakes culture, attendees will walk away passionate about the opportunities of the future where AI,VR, Web 3.0 and the metaverse become real. The importance of a creative strategy and vision is imperative in today’s marketplace and you want to WIN. Diversity, trends, culture, and social strategies will be examined in creating branded content that creates award-winning marketing experiences with grit and meaning.
Maureen Carter
Vice President, Design & UX and Digital Brand, BET Networks
497 Page One Rankings in 7 Weeks: How Pillar-Based Marketing is Changing SEO
Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?
Join Ryan Brock, Chief Solution Officer at DemandJump, for a first-ever look at how DemandJump has productized Pillar-Based Marketing to drive results in a repeatable, transparent, and measurable way for hundreds of brands and industries.
After this session, you’ll be able to:
- Choose a Pillar topic and know exactly what content to create
- Launch a proven Pillar Strategy that earns legitimate rankings faster than ever before
- Increase organic traffic exponentially in weeks, not months or even years
Ryan Brock
Chief Solution Officer, DemandJump
10 Ways to Create More Content in Less Time
The pace of content creation and consumption is getting faster, however, there is a gap between content production and pipeline demand fueled by business growth goals. In times of economic uncertainty and with aggressive growth goals, creating more quality content faster is imperative. But there are only so many hours in the day, and if you’re trying to develop the content to keep up with demand and consumer consumption, you may feel like you’re falling short.
You don’t have to fall short of demand or leadership expectations. However, wanting to create more content with limited time and budget may seem like a pipedream, but we’ve got you covered. Our experts have 10 ways to squeeze more content out of your day (without having to skip lunch, work late, or hire more content creators!).
In this session, we’ll take you through the challenges marketers face and how to solve them with tactical, actionable tips. You can expect to learn the following:
- How to create content with less resources and time
- Best practices for scaling your content production
- How to maximize the ROI of your content strategy
Ariana Keil
Sr Growth Marketing Manager, Canto, Inc
Solving the Content Crisis: Content Creation & Delivery to Enable Personalized Experiences at Scale
Zach Escabedo
Senior Solution Engineer, Sitecore
DAY 2 | ALL TIMES IN CT
Keynote: AI Literacy for Content Marketers
Jordan will provide an overview of the current AI landscape as it relates to content marketing, potential opportunities and pitfalls, and discuss how content marketers can leverage AI tools for their own goals.
Jordan Harrod
Ph.D. Candidate, NSF Fellow at Harvard + MIT | AI Educator on YouTube, Jordan Harrod LLC
Demystifying AI: How to Actually Use AI/ML for Better Content and Marketing
We’ve seen marketing fads come and go over the years, and now the latest shiny new toy begs the question: is AI here to stay? Should marketers be investing in AI-driven tools and taking the steps to incorporate it into their day-to-day activities?
In this session, Optimizely CMO, Shafqat Islam, will provide insight into:
- Distinguishing between what’s real and what’s “AI-washing”
- The use cases for implementing AI in marketing
- Going beyond chat prompts, how marketers can actually use AI to their advantage
Maureen Carter
Vice President, Design & UX and Digital Brand, BET NetworksMaureen Carter is an Emmy award winning design expert with over 20 years of industry experience working in brand design, interactive media conceptualizing, UX and visual strategy within the digital ecosystem. Spending a considerable portion of her career working in the music industry for BMG Entertainment, Maureen led the creative strategy at the introduction of digital with the online brand vision for platinum selling urban artists such as Usher, Outkast, Pink and TI for recording labels Laface Records in Atlanta and Arista Records, NY. Maureen’s work history also extends to international brands such as Vibe, Sony Pictures, Comcast, Adobe, and The White House.
Currently, Maureen is the Vice President of Design and User Experience for BET DIGITAL(BET Networks/Paramount.) Ultimately serving as the key user/audience advocate, ideating and collaborating on designing original, engaging digital products, as well as enhancing existing products – putting an optimized and engaging user experience as the central outcome from the collective work product with respect to the brand where she also leads the creative vision for the suite of BET’s digital products and experiences. Maureen focuses on staying on the cutting edge of digital trends and user experience conventions while leading the creation of immersive experiences for mobile web, desktop, apps and connected devices with focus on the “voice of the user” from aesthetics to brand voice. Her role involves to lead the creation of visually compelling digital content/social media and understanding that modern user experience is more than just skin deep while working alongside her editorial and technology counterparts to ensure that BET digital experiences engage, delight, inform and entertain.
Formerly, she was the Vice President of Brand Creative for Nickelodeon Digital where she leads the digital design vision for the iconic Nickelodeon brand via its online destinations: NICK.com, Teennick.com, Nick@Nite.com, Nickjr.com, Nicktoons.com and Nickmom.com as well as creating entertaining mobile and tablet app development. Her role was to provide over 50 mm young users an engaging user-centric and well designed experience that ties the on air brands to the digital space for franchises such as Nick Cannon’s Halo Awards, Kids Choice Awards, Spongebob, iCarly and Dora as well as leading the creative strategy for all of Nickelodeon’s online integrated advertising and digital marketing.With over 30 design awards an undergraduate design in Graphic Design from Hampton University, VA, a Masters degree in Communications Design from Pratt Institute, NY, as well as a graduate of UCLA’s Anderson School of Business Management Executive Leadership Development Program (NAMIC), NAMIC luminary, a Black Enterprise Top Woman of Power 9The List), and a graduate of the Yale School of Management Program, Business Perspectives for Creative Leaders, she loves what she does. Maureen is also an adjunct professor with over 15 years of teaching experience in design for numerous colleges and universities. Maureen is also an international published writer and lecturer on design theory with global accolades
Jordan Harrod
Ph.D. Candidate, NSF Fellow at Harvard + MIT | AI Educator on YouTube, Jordan Harrod LLCJordan Harrod (she/her) is a PhD Candidate in Medical Engineering and Medical Physics at the Harvard-MIT Health Sciences and Technology program. Her research focuses on applying neuromodulation to clinically relevant challenges, and using neurotechnology and machine learning to develop new tools for brain stimulation. Jordan received her Bachelor of Science in Biomedical Engineering from Cornell University in 2018, where she worked on interfacial tissue engineering, medical image analysis, and machine learning for MRI reconstruction. In her spare time, Jordan is actively involved in science communication via her YouTube channel, which focuses on engaging the public on artificial intelligence, as well as on Twitter, Tiktok, and Instagram.
Ryan Brock
Chief Solution Officer, DemandJumpRyan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years’ experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of the best-selling book Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works and co-host of the Page One or Bust! podcast.
Ariana Keil
Sr Growth Marketing Manager, Canto, IncAriana Keil is Growth Marketing Manager, North America for Canto. Ariana has a background in both B2B sales and marketing, which gives her an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. She is passionate about harnessing the power of content to drive revenue.
Shafqat Islam
CMO, OptimizelyShafqat Islam was the co-founder and CEO of Welcome, the leading marketing orchestration platform and Gartner Leader 5 years running. In 2021, Welcome was acquired by Optimizely, the leading digital experience platform provider that serves marketers and growth leaders at more than 9,000 brands across the globe.
Since its acquisition, Shafqat has continued to oversee the development of Welcome and its integration within Optimizely to ensure marketers have a best-in-class solution to plan, create, deliver and optimize campaigns and content through a single end-to-end solution.
As an immigrant founder, Shafqat is originally from Bangladesh, born in Thailand, raised in Switzerland, and now lives in New York. He believes anyone can build a great company regardless of background or location.
Zach Escabedo
Senior Solution Engineer, Sitecore
