Next-Level Marketing Success Awaits
Registration for this event is free!
In today’s data-driven world, mastering analytics and measurement is key to marketing success. This virtual conference will equip marketers with the tools and insights needed to harness data effectively, optimize campaigns, and measure impact. From tracking performance metrics to understanding advanced analytics techniques, you’ll gain the knowledge to drive informed decisions and boost ROI. Join industry experts as they explore the latest trends in data analysis, measurement tools, and strategies to take your marketing to the next level.
All content from this virtual conference will be available in the virtual platform for 6 months after the event date.
Key Takeaways
- Data-Driven Decision Making: Learn how to leverage analytics to make informed marketing decisions that drive performance and optimize ROI.
- Advanced Measurement Techniques: Discover cutting-edge tools and methodologies to track, measure, and evaluate the effectiveness of your marketing efforts.
- Predictive Insights: Explore how to use predictive analytics to anticipate trends, consumer behavior, and market shifts for proactive strategy development.
- Proving Marketing Impact: Master the art of demonstrating the value of your marketing campaigns through actionable metrics and clear reporting strategies.
March 11, 2025 | 10:00 a.m. CT
Scott Taylor
The Data Whisperer, MetaMeta Consulting
Become an AMA Professional Certified Marketer (PCM®)
Achieving PCM® status opens you to a world of possibilities, earning you respect and credibility from peers and employers. Our programs are flexible, yet rigorous enough to show you have stand-out knowledge to solve modern business challenges.
Are you already an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs). Record your CEU’s to maintain your PCM®️ certification.
DAY 1 | CST
Data is the New Bullsh*t – GEN AI EDITION!
Why the way we talk about data is holding the industry back – and what YOU can do about it! Are you struggling to gain leadership support, craving stakeholder engagement, and begging for proper funding? Even though you may create analytic Gen AI wonders with your data, it won’t matter unless you explain the value in practical business terms. Join The Data Whisperer’s rollicking and riotous review of current buzzwords and some practical tips to help you bridge the story gap between data and the business.
In this session, you’ll learn:
• Differentiating between a data management narrative and other data storytelling efforts
• Strategies to secure executive sponsorship and ongoing funding
• The 3Vs of Data Storytelling for Data Management
Is your Content Strategy ready for AI?
AI is reshaping search and content strategies at an unprecedented pace. Businesses must navigate AI-driven ranking volatility, evolving SERP features, and changing user expectations. This session will equip marketers, SEOs, and content strategists with the knowledge to assess, adapt, and optimize their strategies in the AI-driven search landscape.
Key Takeaways:
- Understanding AI’s Impact on Search – AI-generated content, ranking fluctuations, and SERP feature changes demand a shift in SEO and content strategies.
- Optimizing for AI Search and SERPs – Learn how to align with AI-generated search results, optimize content for new ranking factors, and maintain visibility amid algorithm shifts.
- Building a Future-Proof Content Strategy – Enhance human-AI collaboration, showcase brand authority, and maintain high content quality to ensure long-term search success.
Jeff Coyle
SVP, Head of Strategy and Co-Founder of MarketMuse
From Data to Insights to Impact
Join Spectrum Reach for an engaging discussion on how advanced data-driven targeting using their proprietary audience reach optimizer (ARO) tool and sophisticated measurement solutions helped their client, Matter Brothers Furniture, achieve remarkable success. Learn how Spectrum Reach optimized their campaign by pinpointing the most effective strategies, leveraging sophisticated attribution analytics. Discover actionable insights on maximizing incremental reach, identifying high-performing creatives, and driving meaningful growth. Don’t miss this opportunity to see how data-driven strategies can revolutionize your marketing impact.
Kimberly Dominguez
Director of Marketing & Communications at Matter Brothers Furniture/Florida Leather Gallery
David Hall
Local Sales Manager, Spectrum Reach
Kimberly Dominguez
Director of Marketing & Communications at Matter Brothers Furniture/Florida Leather GalleryKimberly Dominguez is a dynamic marketing executive with a proven ability to drive revenue growth, elevate brand positioning, and execute high-impact marketing strategies. As Director of Marketing & Communications at Matter Brothers Furniture/Florida Leather Gallery, she leads consumer marketing efforts for a $100M+ furniture retailer, overseeing a $5M+ advertising budget and managing campaigns across TV, digital, and print. With a career spanning national marketing leadership roles, Kimberly has worked for renowned brands such as Cox Target Media, Coca-Cola, CNN, and Turner Broadcasting, developing strategic marketing initiatives that strengthened brand equity and market presence. She holds a B.A. in Communication with a Minor in Marketing and Accounting from the University of South Florida. Outside of work, Kimberly enjoys spending time with family and friends, hiking the Blue Ridge Mountains, playing pickleball, and practicing yoga.
David Hall
Local Sales Manager, Spectrum ReachDavid Hall is a Local Sales Manager with Spectrum Reach®, the advertising and sales division of Charter Communications.
David brings five years of leadership in Multiscreen Ad Sales, specializing in crafting data-driven marketing and media strategies that deliver impactful, measurable results for clients. He takes a passionate approach to leading a team that connects businesses with solutions that drive growth.
David’s commitment to results extends beyond the workplace. As a Floridian, he finds inspiration on the water, whether fishing or supporting wildlife conservation efforts, reflecting a passion for building sustainable, thriving communities in business and in nature.
Scott Taylor
The Data Whisperer / MetaMeta ConsultingScott Taylor, known as The Data Whisperer, helps companies recognize the strategic value of proper data management. He emphasizes business alignment and the “strategic WHY” over system implementation and the “technical HOW.” With decades of experience at iconic data providers like Nielsen, Dun & Bradstreet, and WPP/Kantar, Scott now shares his passion through thought leadership and brand collaboration in events, blogs, videos, podcasts, whitepapers, cartoons, and even puppet shows.
Scott has a “fear of NOT public speaking” and is a seasoned professional speaker specializing in the story and importance of data management and data governance in emerging technologies. Hailed as “one of the most dynamic, passionate, and entertaining speakers in the data industry,” he’s worked globally with event producers, media companies, industry associations, standards bodies, enterprises, and data brands to deliver keynotes and content.
Accolades and recognition include: DataIQ 100, CDO Magazine Leading Data Consultant, Onalytica Who’s Who in Data Management, Dataversity Top 10 Blogger and Thinkers360 Top 10 Thought Leader. His book – “TELLING YOUR DATA STORY: Data Storytelling for Data Management” is available now. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.
Find him on LinkedIn and at www.metametaconsulting.com
Jeff Coyle
SVP, Head of Strategy and Co-Founder of MarketMuseJeff is an AI content marketing expert with more than 25 years’ experience in the search industry. Before founding MarketMuse in 2015, he was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Jeff frequently speaks at content marketing conferences including: ContentTECH, Marketing AI Conference, Content Marketing World, LavaCon, Content Marketing Conference and more. He earned a bachelor’s degree in computer science from the Georgia Institute of Technology. MarketMuse was acquired by Siteimprove in November 2024.
