Virtual Conference: Nonprofit and Cause Marketing

Artis Stevens

Artis Stevens is an award-winning nonprofit marketing veteran whose passion is building purpose-driven brands. Highly skilled in developing innovative marketing strategies at the grassroots and national levels, driving revenue, relevance, and reach to impact youth, families, and communities in need, Stevens has produced sustaining purpose and cause-marketing partnerships with some of the most well-known brands in the country.

Bringing more than 20 years of strategic marketing experience, Stevens serves as Senior Vice President and Chief Marketing Officer, leading national 4-H marketing and communications efforts driving the organization’s positioning, brand strategy, marketing campaigns, communications, digital presence, consumer insights, and field marketing efforts. He is also responsible for driving revenue across the organization’s e-commerce and merchandising business, as well as digital fundraising.

A proven visionary leader and strategist, his experience in marketing strategy, partnership and celebrity engagement, and board management provide a diverse mix of expertise positioning him as a sought-after speaker on revitalizing nonprofit brands, infusing brand culture, and converting marketing to engagement.

Before joining 4-H in June 2014, Stevens served as national Vice President, Marketing, Strategy & Operations at Boys & Girls Clubs of America (BGCA) where his most notable accomplishment was spearheading BGCA’s new tagline and most impactful brand awareness campaign launch to date – Great Futures Start Here.

Named American Marketing Association Foundation’s (AMAF) 2018 National Nonprofit Marketer of the Year, the highest honor bestowed by the AMA/AMAF on nonprofit marketing professionals, Stevens was recognized for his leadership in revitalizing 4-H’s 100-year-old brand image.

Alex Herder

Alex started Duke & Duck 11 years ago with his best friend Dave. Since then, they have been making (mostly animated) videos on the internet for 11 years. Their clients include non-profits like the Pew Charitable Trusts, advocacy groups like the ACLU, and corporations like Patagonia and Nestle. Prior to starting Duke & Duck, Alex worked in public health, leading marketing for a digital health company focused on emerging markets, and “in the field” at an HIV clinic in South Africa.

Felicia Davis

Felicia Davis is a self-described “girl from the South Side.” She is deeply committed to community through inclusive service to others. As president and CEO of Chicago Foundation for Women, she leads their strategic efforts in investing in women and girls as catalysts, building stronger communities for all.

Felicia is passionate about transforming lives and serves as an educator and mentor through a variety of networks, participating on numerous boards and committees, including as a member of Governor JB Pritzker’s Inauguration Committee, the Board of Regents for Mercy Home for Boys and Girls, an appointee to the Illinois Senate Sexual Discrimination, Harassment Awareness and Prevention Task Force, the American Cancer Society, and iHeartMedia Chicago’s Local Advisory Board.

She has been in public service for the majority of her career. As a member of the Chicago Police Department, she served with distinction for a decade, as a police officer and then as a violent crimes detective. As Interim President of Olive-Harvey College, appointed by City Colleges of Chicago’s Chancellor Juan Salgado, Felicia led the College’s efforts in developing, maintaining, and evaluating academic programs and enhancing the student learning experience for optimum achievement. She served as the inaugural Executive Director of the Office of Public Engagement in Mayor Rahm Emanuel’s administration, where she led efforts to connect communities to resources. As Mayor Emanuel’s First Deputy Chief of Staff, she implemented community-focused strategies to increase public safety across the City.

Felicia exemplifies leadership in all she sets out to do. She is a Leadership Greater Chicago Fellow and a founding member of the Chicago Foundation for Women’s South Side Giving Circle, where she has blazed a trail for supporting Black women and girls through philanthropy and collective giving.

Jennifer Hinders

Jennifer Hinders is Senior Director of Digital Video Strategy for PBS. She leads distribution, programming and promotion strategies for digital video content, products and services across PBS’ Digital platforms. She also serves as the PBS member station primary contact for PBS Passport. Prior to her current role, she served as Director of Product Management of Digital Fundraising solutions overseeing development of products and services that aim to optimize stations’ digital fundraising efforts across digital platforms, and also worked in other capacities on the Product and Station Strategy teams, advocating for station needs and building out digital products and services. Before joining PBS, Jen worked for Thomas Reuters and several sports and media organizations.

Michi Gupta

Passionate about everything digital, Michi brings a wealth of experience in developing results-driven strategy and amplification to Lipman Hearne, a branding and marketing agency working solely in the nonprofit sector. She looks at the big picture and crystallizes ideas into actionable strategy and tactics that are backed by data and measurement.

Michi has spent the majority of her career in higher education communications, most recently as the University of Chicago’s digital strategist, where she was responsible for building audience engagement locally, nationally, and internationally. Earlier, Michi was associate director of digital communications at Northeastern University, where she worked on their award-winning news website and overhauled the design of their homepage.

She received her MA in global marketing communication and advertising from Emerson College and her BA in Communications from Hiram College. When not thinking about hashtags, she likes to travel, explore new cities, and stuff herself with local cuisine.

Colleen O'Grady

For more than 15 years, Colleen has been immersed in the storytelling strategies and vehicles that connect nonprofits with people who want to make a difference. She is the author of a recent Lipman Hearne deep dive into the ways high-net-worth donors talk about their values, goals, approaches, and choices. Colleen is proud to have shaped donor-centered messaging strategies for transformative campaigns at universities and nonprofits including Caltech, The Nature Conservancy, the University of Minnesota, and the Smithsonian National Museum of African American History and Culture.

Since 2018, Colleen has presented at the American Bar Association Law School Development Conference, the Giving Institute Summer Symposium, CASE International, and AFP NY Fundraising Day.

Mike Sukraw

Kristin Sukraw

Julia McDowell

Julia McDowell is the CEO and Co-Founder of Five Ones. Her career blossomed while working up the ladder at one of the top ad agencies in the mid-Atlantic region. After more than 15 years and serving as President of the agency, she left to build Five Ones. Her list of clients includes the American Red Cross, USO, Special Olympics International, Boys & Girls Club of America, as well as many top associations such as ASHP, ASCD, AAPCC, NACS, ISPA and NARP.

Lisa Sherman (National Recipient)

Lisa Sherman is an innovative leader and accomplished operating executive with deep experience in the private and non-profit sectors. She has over 35 years of experience building, transforming and growing organizations.  As president and CEO of the Ad Council, she leads all aspects of this national institution. Working at the intersection of media, marketing, technology, entertainment and advertising, the Ad Council convenes the world’s best marketers to create public engagement campaigns. By leveraging leading-edge products, approaches and digital technologies, the organization tackles the most pressing issues facing the country.
Prior to the Ad Council, Lisa was at Viacom where she built a powerful media business, launching and leading Logo TV, the first cable network for LGBTQ audiences. She also held a number of senior operating roles at Verizon, ad agency Hill Holliday, and the Women’s Sports Network, the VC-backed marketing company she co-founded.
Sherman is a thought leader, frequent public speaker, and an active participant on advisory boards for several industry and public service organizations, including the World Economic Forum’s Information and Entertainment Stewardship Board.  In addition, she is an Advisor to Guild Education, a 2019 female founded EdTech Unicorn and a member of the Board of Trustees at her alma mater, Dickinson College. Lisa has also been recognized with a number of industry and community service awards, most recently receiving the prestigious 2019 Matrix award, from the New York Women in Communications.

Nathan Hill

Nathan Hill is the marketing director for NextAfter – a fundraising consultancy, research lab, and institute on a mission to unleash generosity. Having worked at both large and small nonprofits, he understands the day to challenges of running nonprofit programs while also trying to manage fundraising, marketing, websites, emails, advertising, and more.

Nathan has trained hundreds of nonprofit marketers and fundraisers in proven online fundraising strategies including PBS, Save the Children, The Humane Society, and more. He’s also been a recent speaker at Social Media Week ATX, NRB Convention 2020, the Digital Fundraising Conference 2020, and NIO Summit 2019.

Molly Soat

Molly Soat is the editor in chief at the American Marketing Association, where she manages production of Marketing News Quarterly, directs online content and newsletters, and heads up the program management team for the AMA’s conferences. Previously, she was the editor of trade publications aimed at various business and design verticals.

Justine Burke (Regional Recipient)

Justine has more than 30 years’ experience in marketing strategy and brand development.
Prior to joining the nonprofit sector, she worked for national corporations and start-ups across various industries from software to finance to healthcare and consumer-packaged goods.
Over the past 13 years, Justine has helped the now premiere local nonprofit, Metropolitan Ministries, grow from $8 million to $28 million in annual operating revenue. Her primary responsibility is to ensure a consistent and compelling brand experience for constituents from initial interest throughout their lifetime to drive revenue, volunteerism, engagement, and advocacy.
Justine is a native of Massachusetts and has lived and worked in Tampa Bay for the past 16 years. She holds a Bachelor of Arts degree from Wheaton College in Massachusetts, studied abroad at Warwick University in London, and earned a graduate Certificate in Nonprofit Management from the University of Tampa’s Sykes College of Business.  She has served as curriculum planning committee member and speaker at the Direct Marketing Association Nonprofit Federation Conference in Washington, DC and most recently spoke at the AMA Leadership Summit in Chicago.

Natalya DeRobertis-Theye

Natalya DeRobertis-Theye is a Product Marketing Manager at Submittable. She develops content and strategy around product communication, guiding customers and leads alike to delight in new capabilities and discover deeper value. Previously a Product Manager at a small tech startup on the east coast, her perspective is informed by her work in former lives in the legal, finance, and nonprofit worlds. She received her BA from the University of California, Berkeley. A bookworm, card-carrying cat lady as well as a writer and yogi, Natalya loves getting out into the mountains in her adopted home state of Montana.

Sarah Aswell

Sarah Aswell is the content marketing manager at Submittable, where she does a lot of writing, editing, content strategy, and brand work. With an MFA in creative writing and a background in journalism, her primary focus is on the connections between marketing, storytelling, voice, and narrative structure. Before coming to Submittable, she owned a boutique freelance writing and marketing business and worked on marketing campaigns for clients like Nike, Aflac, and KitchenAid. Her writing has appeared in publications including The New Yorker, Forbes, USA Today, Vice, Vulture, The Gettysburg Review, McSweeney’s, National Lampoon, and MAD Magazine, among others.

Gabe Cooper

Gabe Cooper is the founder and CEO of Virtuous, the responsive nonprofit CRM and fundraising platform that helps organizations easily create personalized donor experiences at scale that build better donor relationships. Previously, he was in leadership at a large nonprofit and co-founded an innovation consultancy. His drive stems from a passion to create market-defining software and help charities reimagine generosity. He frequently writes and speaks about empowering nonprofits to grow generosity through technology.

Andrea Rosenbaum

For 20 years, Andrea has been responsible for the development, communications, branding, and the membership experience at her chapter. She has experience in annual and capital fundraising, rebranding, special events, grant writing, membership acquisition and retention, and staff development. In addition to her primary job at the YMCA, Andrea has been a certified group exercise instructor for more than 25 years, which has given her the opportunity to coach and inspire thousands of Y members along their health journey. 

When she isn’t hanging out at the Y, Andrea enjoys gardening, home remodeling, actively participating in her Catholic Church parish, entertaining, and wrestling with the New York Times Sunday crossword puzzle.

Larissa Roe

Larissa is Lucidpress’ experienced Customer Success Manager, advocating for nonprofit clients by empowering them to build and strengthen their brand. Prior to Lucidpress, Larissa worked for a marketing agency where she executed and launched large on-line client projects including custom content builds, marketing campaigns, and other integrated marketing initiatives. She has a Marketing Management degree from Southern New Hampshire University. She enjoys a good cup of coffee, all things outdoors, and being with her dogs and two daughters.

Tiffany Tooley

Tiffany Tooley is a Senior Director of Product Marketing at Salesforce. She leads a team directly responsible for Salesforce Marketing Cloud and for developing thought leadership and engagement opportunities for nonprofit marketers.

Tiffany has 15 years of experience in product marketing, customer marketing and channel marketing in the technology industry. Prior to this role, Tiffany led the go to market strategy for Salesforce Marketing Cloud within key industries like Manufacturing, Media and Travel across all segments of the business – from Enterprise to SMB. Before joining Salesforce, she was the Worldwide Watson Marketing Leader for Digital Marketing Agencies at IBM, formerly Silverpop, and also led the customer engagement strategy at Blackboard.

As a strong supporter of non-profit organizations and volunteerism, Tiffany gives back by serving as a board member at The Edge Connection and an advisor to Bring Change to Mind. She’s also a mentor to several members of BOLDForce- a Salesforce equality group- and to other young professionals within the broader marketing community. In her free time, Tiffany loves to travel the world and experience new cultures, is a sci-fi enthusiast and as a 20+ year vegetarian, is passionate about health and wellness. She is the proud mom of two sons, and it seems the love of Salesforce runs in the fam – her youngest son is a Salesforce admin and her eldest son is a developer!