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B2B Marketing Exchange (West)

The Phoenician, Scottsdale, AZ

Experience Top-Notch Content & Career-Defining Connections at #B2BMX West!

The future of B2B marketing is ready to take shape, and AMA is at the forefront during B2B Marketing Exchange West. This year’s theme, “Building Bridges, Breaking Barriers,” centers on creating innovative strategies and overcoming today’s biggest marketing challenges, from budget constraints and evolving buyer journeys to navigating AI adoption and improving performance measurement.

Over the course of three days, attendees will sharpen their skills and collaborate with peers through a diverse range of sessions, including workshops and roundtables, case studies, lunch & learns, and more. Join us this February and get your blueprint to success at #B2BMX West!

  • 5 Targeted Tracks: Explore the full range of B2B marketing with five targeted tracks covering demand generation, account-based marketing, sales enablement, content marketing, and go-to-market strategy.
  • Exclusive Networking Opportunities: Connect with B2B marketing peers through invite-only receptions, roundtables, and collaborative sessions at #B2BMX West.
  • Over 70 Impactful Sessions: Gain actionable insights through workshops, case studies, roundtables, and keynotes led by B2B experts.



Earn AMA Certification CEUs

If you have your PCM® credential, you can get up to 8 continuing education units (CEUs) by attending this event.


B2BMX is produced by Demand Gen Report. You will be sent to their site to purchase this event, and their customer service team can answer any additional questions you have about the B2B Marketing Exchange.

B2B Marketing Exchange (West)

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